Digital Content, your ally in content marketing

Many of the readers I speak to tell me that they would like to apply the digital marketing techniques we show in  Not Without My Cookies , but that they don’t feel capable of doing so due to a lack of resources.

It is important to understand that many people who start out in online marketing do so through individual projects and with very limited resources.

For this reason, they cannot invest large amounts of money in online tools or advertising, nor outsource to professionals who handle SEO, social media or content marketing.

But this is about to change, as  our friend Mario Armenta has once again come up with one of those brilliant ideas that will revolutionize content marketing in Spanish .

In this article I will tell you  what Digital Content is , as I think it solves the problem that many of you have told me, at least in content marketing.

What is Digital Content?

Digital Content  is a platform 100% focused on customer needs. 

The Internet is largely nourished by written content, but not everyone can write texts for their blogs, either due to lack of time, lack of desire or lack of ability. 

In these cases,  Digital Content offers you different types of subscriptions that will provide you with the number of  original posts  you need for your blog .

Imagine, for example, that you want to publish a new article every week. All you have to do is choose the subscription of 4 articles per month and Digital Content will take care of providing you with the texts you need in a timely manner.

But don’t be afraid, this is not a platform for rehashing,  copying  or translating content into other languages.

Professional Digital Content writers take care of everything

Behind Digital Content there is a  team of highly qualified professional writers who are experts in all types of topics.

Thanks to this, you only have to explain what topics you want the articles to cover, and the writers will start working on your project by doing a  keyword research study   and deciding which main keyword they are going to target in the text.

But that’s not all, since one of the strengths of Digital Content is its  orientation towards  on-page SEO . This means that, in addition to focusing on a  main keyword  , they will select several  secondary longtails  that will provide greater richness to the text and will serve to position it with other related terms on Google.

Additionally, copywriters will also  optimize the use of H2 and H3 headings, bold, italics, and all content . And they will do so not only with SEO in mind, but also with the goal of making reading easier and prioritizing information so that it is more accessible to scanning readers.

You will finally have a real editorial calendar to manage your blog

One of the biggest problems for many digital entrepreneurs is that they feel overwhelmed when it comes to  content marketing . Some even complain that they don’t know where to start or what topics to write about.

Their big problem is that they don’t have an editorial calendar.

The  editorial calendar  is a master plan that outlines the main lines of your business.

But the best thing of all is that  the editorial calendar also becomes a mandatory document in which you establish the dates and topics you are going to write about on your blog in the short or medium term .

The editorial calendar is essential to setting the pace of the editor’s work.

Another of the great strengths of Digital Content is that  they also create an editorial calendar for you  and they follow it scrupulously.

How to order articles in Digital Content

With the idea of ​​imbuing the texts with your brand’s personality, you will have to explain what you want the items you order to look like.

To do this, you have a questionnaire on the platform that you must complete only the first time, when you register.

They will ask you things like:

• If you prefer your  posts  to be very personal or a little more impersonal
• Explain what type of audience you are targeting
• What products or services do you sell (or what goals do you have on your blog)?
• If you are looking to improve your brand image or want more transactional content, geared towards pure sales.

Please note that   you should still do this initial briefing if you hire a professional writer to handle your texts.

But the management that Digital Content does is much deeper, since when they know exactly what you want,  their writers will start writing the articles that you commission as if they were written by you and with the voice of your brand . In fact, no one will know that the articles are not yours.

What if I don’t like Digital Content articles?

In any case, since the entire process is carried out by human beings, it is possible that you do not like some of the texts that are created for you. In that case, you can add any comments you wish, as well as suggest any changes you consider appropriate.

And if after all this you still don’t like the article, you can reject it (all texts have to be approved by you in order to be published).

Flexibility in subscriptions

Imagine you have subscribed to a plan of 12 articles per month.

But at some point, a need arises that you weren’t expecting. And on top of that, you’ve already used up the number of items you had contracted for that month.

Well, don’t worry, because  at Digital Content they won’t let you down , as they know better than anyone that suddenly a campaign can arise that you weren’t expecting or that suddenly you have to boost sales of a product and you need maximum agility in your team of collaborators.