Ordinary users rarely pay attention to domain extensions, wondering what the difference is — .com, .net. or edu, .gov. But for SEO specialists, top-level domains .edu or .gov are a sign of belonging to a group of sites that have high authority in search engines. So link builders are looking for ways to get a link to edu and gov. We offer you several working strategies that will help you add these “elite” backlinks to your link profile.
Trusted sites for getting links – what is it?
Among all web resources where backlinks to a site can be placed, trustworthy ones stand out in particular. These are online platforms that have high domain authority (Domain Authority) indicators, which makes them valuable for placing backlinks.
As a rule, these are resources with a long history, their content is regularly updated, and they are visited by a large number of users. All this is a confirmation for Google of the reliability of the information and the responsibility of the owner, who maintains the stable operation of the website. And as a result, such online projects occupy high positions on the search results page. And experts believe that one or two backlinks placed on trusted resources can be equivalent to ten or even a hundred ordinary ones.
Trusted sites include:
- Internet resources of universities, colleges and other educational platforms (.edu);
- official web portals of government organizations (.gov ) ;
- major news sites. These include ukr.net, pravda.com.ua, obozrevatel.com, tsn.ua — in Ukraine, BBC, CNN, The New York Times — in the world;
- authoritative thematic web resources, such as DOU, Forbes and many others.
But if on news and thematic portals mobile app testing and qa there is still an opportunity to place a publication with a link to your web resource, then with educational projects and web representations of government institutions it is more difficult. However, if you approach the matter competently, then nothing is impossible.
and Education Sites
Government and educational institutions usually have a high reputation in society and try to maintain it with all their actions. All information undergoes a comprehensive check before being published on a web resource, for example, articles can be checked for plagiarism, official documents are carefully edited, and the accuracy of facts is monitored. This used to keep food and beverages approach makes web resources reliable sources of information.
Caring about the authority and image of organizations, creators of official online platforms try to follow these rules:
- in their publications they only refer to verified online resources of other government organizations, which further strengthens their authority;
- regularly publish news, useful information for students (class schedule, exam schedule, etc.) or for interested citizens (regulations, decisions of local government bodies, announcements, etc.);
- During admissions campaigns, the number of direct visits to educational portals increases, which is valued by search algorithms.
Due to stricter control over the qualitykind of usa lists guarantee of content, resources with government domains are less susceptible to spam compared to commercial projects. This means that the links posted on them are more reliable and authoritative in Google’s opinion.
How to get a link to your site from gov and edu domains
Another feature of such projects is that they are engaged in a special exchange of links with other organizations, so you should not waste time looking for ways to buy a backlink. In this case, you will have to use other methods. We offer you several methods that will help you get links from edu and gov sites.
Comments on the blog
Many such platforms have blogs where articles by external authors will be published after preliminary moderation. Also, some resources allow you to write comments to publications. However, given the high requirements for content, all materials will be checked.
To increase your chances of getting published, try to prepare your article or news carefully and responsibly. Don’t go beyond your business, as you may not be an authority in other areas.
If the publication requires filling out a feedback form, be polite and make sure that current phone numbers or email addresses are indicated. This is often necessary to clarify any data specified in the article or to edit the text of the future publication in accordance with the requirements of the site.
Joint projects with universities
This is one of the reliable ways to get trust links. We offer you several methods.
Special offers for students
Prepare special offers for graduates or students and place a link to your web resource on the university website. For example, you can offer the opportunity to:
- internships with subsequent employment in your company. This way you will also be able to find capable young employees;
- receive a discount on your products upon presentation of your student ID;
- consultations on admission to a university, if your company provides, for example, legal services that may be needed by special categories.
If the offer is interesting, the university will publish information about it, and you will receive a valuable backlink.