One of the most difficult tasks for entrepreneurs is getting their first or new clients. The challenge is compounded by the fact that many entrepreneurs are not professionals with sales experience and the idea of “selling” scares them.
While generating leads and new customers takes time, you can speed up the process by learning how to prospect and how to guide these potential new customers toward a sale.
And since many people don’t buy on their first contact with you, you also need to develop a plan to stay in touch until they are ready to buy.
In this article we will show you the 4 steps to win new customers every day:
- Define your Target Audience
- Build a List of Prospects
- Create Relationship
- Follow up
1 – Define your Target Audience
Of course, you save time and money by marketing to people who don’t want what you have, but there are also those who aren’t willing and able to pay for your product. And yet, many business ️how to write a customer reminder email don’t take the time to identify their target audience.
Instead, they throw their marketing message out into the world willy-nilly, where more often than not, it doesn’t resonate with the right target audience.
A more efficient and effective method of marketing is to first define the ideal customer profile for your product or service.
- How old are they?
- What gender?
- What is your socioeconomic context?
- Where are they located?
- etc
Knowing who your market is makes it easier to find them and deliver messages that entice them to learn about your product or service.
Take the time to understand who your target market is so you don’t waste time searching for and selling to the wrong people.
We have an article where we show you how to define the profile of your ideal client, click here to access it.
Read Also: How to Automate Customer Prospecting
Read Also: How to Get Targeted Lists of Companies
2 – Build a list of potential customers
You can’t plan a party marketing platforms and metrics a guest list. Just as you can’t start or run a business without making a list of potential clients or prospects.
Listing people you know is a good place to start. You can make a quick sale and get referrals. But there are other sources for starting your list of potential clients. Here are just a few:
Personal Contacts
Your friends and family are more likely to beb directory something from you, even if they aren’t your target market. Or, maybe they don’t need your product or service, but they know someone who does or would be willing to tell others about it.
Existing Customers
If you’ve already made a few sales, call your existing customers to see if they need more of your product or service. Selling to a happy existing customer is easier than generating a new one.
Ask for References
Call your friends, family, and past customers to see if they know anyone who needs your product or service. Sweeten the deal by offering a referral incentive.
Internet Search
This is ideal for B2B companies. If you know your ideal customer or client, you can go online and research them, then reach out to them directly.
If you don’t know the difference between B2B and B2C markets, click here .
While you can do this online for any business, it works particularly well for conducting local research for businesses you want to work with.