7 reasons to learn emailing
Emailing builds a brand
By sending useful content to your customers . A freelance photographer can send a newsletter with links to her articles shopify setup about photography, a wellness studio owner personalized messages for the holidays and a discount on massages, a language teacher a weekly newsletter with news from the world of languages.
TIP: Offer your (potential) customers the option to sign up for the newsletter. This will give you contacts to customers who are genuinely interested in your services (and content).
2. The tool works for you
When you place a newsletter subscription form on your website, the tool automatically writes new contacts into the database and, conversely, excludes those who unsubscribe. In addition, you can gradually divide e-mail addresses into groups (segments), for example by location or by existing and potential customers. You can then adjust the content you send out accordingly.
TIP: You are from Brno and you make desserts and cakes. You will target newsletters with news and discount events at customers from the South Moravian metropolis, recipe tips from your blog across the board and at those outside of Brno.
3. You will increase your website traffic
You will bring readers of your e-mailing to your site. The key to getting people to open your next message is quality content that email marketing is a key tool for many companies to communicate doesn’t necessarily have to be salesy. It should be closely related to your business. Customers will then be happy to read your messages and return to your website regularly. Make the message subject matter and add a clear call to action.
TIP: Test which subject resonates most with your audience. Create two variations of the subject and compare the results (message openness) to find out which text performed better. It’s called A/B testing, and all the tools in our selection allow it.
Don’t forget to add a link to opt-out and a link to the personal data processing policy in each message.
4. You save time
Thanks to the fact that you do not es phone number have to manually insert email addresses into the hidden copy, but simply upload a database of contacts from whom you have consented to send messages to the tool. When setting up the mailing, you can assign them to an email with one click. The recipient’s email address will not appear as hidden in their inbox. You make your work easier and present yourself professionally and believably.
5. You get new and relevant contacts
HOW WE DO IT AT IGNUM: they have prepared a series of practical e-books for new entrepreneurs How to build a business online . They are freely downloadable on the website. The e-mail tool is connected to the website, and the contacts of those interested in the e-book are automatically added to our database.
6. Professional appearance without the help of a graphic designer and coder
Each email tool comes with professionally designed templates that you can edit yourself. The next time you send, you just update the content and you don’t need to set anything else.
7. You will see results in no time
You can track the success of your message right after sending it. The tool automatically evaluates how many recipients opened it and when, what percentage of people clicked on the links and how many unsubscribed. Instant feedback will show you how interesting the content was to the recipient and where you have room for improvement.
TIP: Come back to the evaluation every week – not everyone has time to open the message the moment it arrives in their inbox.