Digital marketers can use AI tools to help them communicate with customers more efficiently. For example, you could use chatbots to streamline communications with customers. Here are some great examples: Many Chat is a popular AI-driven social media chatbot. Zendesk uses AI to help automate and streamline customer support. Drift is a social media chatbot that can engage with customers by analyzing trends in billions of conversations. Basify enables brands to build their own customized chatbots. You can also use AI tools to help retain customers: Retention Science uses AI algorithms to help build and improve customer retention. Braze uses AI algorithms to personalize the customer experience and increase retention. Churn Zero helps reduce customer churn by using AI to create engaging customer experiences.
AI Tools for Workflow Enhancement
AI tools can also help digital marketers to enhance their workflows, leading to greater efficiencies and reduced costs. Among the tools available are the following: Pardot uses AI tools to improve workflow efficiencies in digital marketing campaigns. Market enables you to optimize your workflows using AI-driven insights. Sprinkler uses AI tools to optimize decision-making and improve productivity. Bravo uses AI to automate email workflows to maximize Free Telemarketing Leads Download engagement and conversion rates. Drip helps you to improve workflow efficiency by using AI to automate repetitive tasks and streamline processes. You may also want to use simulation scenario planning to look at ways of improving your workflows. AI can help here too: Wolfram Alpha uses AI to enable scenario planning using simulations. Simul8 enables you to test various stimulations using AI-generated scenarios. Any Logic uses AI to develop simulations so you can see how different scenarios are likely to play out.
How do you use AI digital marketing tools?
There are many inspiring uses of AI in digital marketing. As autonomous technologies become increasingly accessible (and powerful), an increasing number of renowned brands are joining the party. Big-hitting publications like Bloomberg, the Washington Post, and Forbes, for example, are currently using AI tools to create content—which you can find Quick Signs out all about by listening to our recent ‘Art of Copywriting’ podcast. To help you get the most from your AI marketing efforts, here are a few quick dos and don’ts for your reading pleasure.