All digital marketers know the value of creating great content . But even if you create something that generates a buzz and drives traffic, are you doing enough with it? That’s where data capture comes in. The key is to identify your top performing pages on your site and optimize them. This could be a landing page for a product or service or a popular blog. Why waste that valuable traffic and any high-quality backlinks if there’s an opportunity to generate leads? In this blog we’ll focus on using data capture on blogs, though the insights can be used for any top-performing webpage, Atleast is data capture? Atleast are the benefits of data capture? Are the types of data content (plus examples)? What are the best tools for data capture?
What is data capture?
Data capture is a method of collecting information from visitors to your website or blog. The aim is to get their personal information in return for something of value . So you can retarget them in the future with relevant messaging or content to turn . Them from a prospect into a customer. First-party and zero-party data has become more important than ever Mortgage Leads Telemarketing with the demise of third-party cookies and new data privacy regulations. Data capture on your owned assets – like a website – can help you generate leads in the absence of a channel many companies relied on. “We’re not trying to sell to them, we’re trying to engage and create a meaningful relationship.”
Atleast are the benefits of data capture?
Atleast there’s a reason why you should use data capture on your blogs; it works . We know that from experience along with . A lot of experimenting and testing . Firstly so what are the real benefits of using data capture, on top of providing you with personal information? If provides web visitors with extra value – Everyone likes something extra so if someone is reading a blog Quick Signs they are interested in, the idea is they will want something related for ‘free’ Tells you what your audience wants – If people are not downloading the asset you have added, then it’s time to revisit the blog content and data capture Encourage people to revisit your site . If people have a good experience on your site, they are more likely to come again Demonstrates knowledge and authority.