In your content marketing, it’s essential to set Key Performance Indicators (KPIs) to measure success. It’s the only way that you will know if your content . Marketing strategy is working and gain insight into what content is driving sales. Examples of content KPIs are: Website traffic New vs returning visitors Dwell time Engagement . Downloads or sign-ups (data capture) Bounce rate Conversions Backlinks Shares . Ultimately, it’s about fostering a relationship with an individual or community that makes them think of your brand name when they’re looking for a solution that you cater to. It’s also about creating brand advocates that talk about you on social media or dark social so others are compelled to check you out.
Track your KPIs with our Tracker Template
To implement a comprehensive strategy you need to measure your success on an ongoing basis. Use this Content Marketing dashboard tool to keep track of Free Telemarketing Leads your KPIs based on the four categories of awareness, consideration, conversion, and advocacy. Download it now. “If you want a business to invest in your content marketing, your blog, and your social media, you have to prove ROI. To do that you need to set KPIs and measure success.” By thinking about the customer and creating a story around their needs you will build your customer base and drive the performance of your marketing activities.
Kickstart or advance your digital marketing career
In this new age of AI, marketers – new and established – need to refresh and refine their skills. Our Professional Diploma in Digital Marketing will Quick Signs introduce you to the fundamentals of digital marketing and dive into key areas such as content marketing, social media, SEO, email, digital strategy, and much more. Book your spot on the course today! Storytelling is important because it helps a brand make a connection with customers and prospects. It’s not about pushing a product or service, but giving people a reason for needing that product or service. The most successful storytelling looks to start a conversation and build trust and loyalty.