Back in 2008, content marketing was an obscure term I stumbled upon while reading David Meerman Scott’s book, The New Rules of Marketing and PR. It revealed fresh, creative tactics that turned my old ideas about lead generation upside down.
Instead of the usual pursuit of customers (outbound marketing), it was proposed to make them run after you themselves. To achieve this, it is necessary to create online content that will inform and solve consumer problems (inbound marketing).
This technique has become common and is actively used to this day – all digital marketers know about it. Moreover, it has given birth to an entire industry known as “content marketing”.
This has been a real revelation for marketers. Now we can attract customers and increase sales, rather than chasing them.
But soon everything will change dramatically again with the advent of text generators based on artificial intelligence.
Content Marketing Enters a New Phase Thanks to AI-Powered Copy Generators
The advent of AI copy generators europe cell phone number list is about to disrupt traditional conventions. To understand the significance of this shift, it’s worth noting that we’ve already lived through three phases of content marketing.
Phase One: Analogue Content
Writing content in the past involved kada tražite usluge uređenja interijera searching libraries for information and weaving in your own ideas and creative visions. It was slow and laborious, with bookmarks and weeks of waiting for a book you lent to someone.
When I started using the Internet in 1994, my first thought was, “I don’t have to go to the library anymore.” But back then, the interface and search were confusing and clunky. Often, I wouldn’t find anything useful until page 20! Plus, the beeping modem was so slow that it took just one page to load, enough time to make a coffee. To top it all off, the information wasn’t presented in the best possible way.
But despite all the downsides, this by lists moment was a turning point. We lived in the era of the Wild West of the Internet, which finally became accessible not only to geeks, but also to ordinary people.
Phase Two: Digital Content
The emergence of Google in the late 1990s (made possible by the Internet) gave us global access to the superconscious of humanity, which became more convenient, faster and friendlier.
We now have a connected digital brain that makes it easy to find information. The company defined its purpose this way: “Google’s mission is to organize the world’s information and make it accessible and useful to everyone.” It has delivered on that promise.
Google has been our primary content sandbox for over 20 years. However, on November 30, 2022, Phase 3 arrived.
Phase Three: AI Text Generators
Artificial intelligence has long been of interest only to scientists and has not created anything useful. But now generative AI has become a reality. The ChatGPT platform has implemented this technology in text format.
ChatGPT is powered by artificial intelligence and provides content marketers with a powerful tool that can make them more productive and creative.
AI doesn’t just provide links to websites. It can also be used to create content thanks to the ChatGPT platform’s user-friendly interface.
What is the result?
We have an app that is Google on steroids. AI has made content marketing a lot better.
We are at a turning point. “Content Marketing 2.0” is being born before our eyes.