SMS customer service: a potential to be exploited
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Are you looking for innovative and creative solutions for your company’s customer service? Have you ever thought about making SMS the preferred communication tool between your brand and your customers?
Don’t hesitate any longer and take advantage of a still embryonic market to stand out, and make SMS your customer service support!
SMS, a potential still untapped
Today, only 7% of consumers use SMS to communicate with their favorite brands, far ahead of email, telephone, or even postal mail. Indeed, the reflex is not yet to provide customer service by SMS, even though various studies clearly show the interest and appreciation of consumers for the simple communication channel that SMS constitutes.
On the business side, we can indeed understand the difficulties encountered in using SMS as an effective means of managing customer service.
Where should SMS messages be sent from within the company? What happens if the customer tries to reach the number provided? Should one number be used per employee, or is it better to have only one number for the entire customer service department? These are all pertinent questions that have made coordinating customer service via SMS difficult to understand, and which explains the reluctance of companies.
However, things are changing and SMS holds all the records in terms of simplicity, both. In implementation advertising database and reading, readability, immediacy and responsiveness. And it constitutes an extremely impactful and current tool to create between the company and its customers, a personalized and close relationship.
SMS customer service, a win-win choice
Managing your customer service using SMS is a situation where both the company and. The consumer are winners. Gone are the days when brands only sought to finalize sales! Today, the time has come for a lasting relationship and listening, to benefit from long-term customer loyalty.
On the customer side, SMS customer service is a real benefit and provides how to win more seo and digital marketing business with pre-sales audits an undeniably better customer experience:
No need to own the latest and greatest phone, SMS works on all phones, from. The most high-tech to the simplest.
SMS allows you to share a lot of information in a small space.
Without any action to take, SMS allows you to feel like you are in complete control of the situation.
On the business side, using SMS to manage customer service is a real asset, both in terms of image and financially:
SMS are read within 3 minutes of receipt
98% of SMS messages are opened and read by th phone numbers mobile phone owners.
All phones can read SMS.
SMS has a personal format, because no one gives their phone number to just anyone.