With their customers and generate revenue. However, many marketers encounter a problem that prevents them from fully exploiting its potential – a low click-through rate (ctr).
Statistics show that the average ctr of email
Campaigns is between -. however, this figure means that the vast majority of email recipients will not take any action, and your efforts may be wasted. What is the cause woocommerce web design & development service of low ctr and how can you improve this situation? In this article, we’ll look at techniques that will help you increase the ctr of your email campaigns and maximize their effectiveness. . audience segmentation if you send the same message to all recipients, you will probably not engage anyone (or only a very small percentage). Therefore, segmentation is the cornerstone of success.
According to hubspot segmented campaigns
Increase ct rs by up to (and email open rates by ) compared to non-segmented ones. If you have one huge database, definitely consider segmenting it into groups based on age, gender, geographic location, or interests. If you do not have quick signs this information, you can divide the database, for example, according to the products that individual customers have. Based on this, you can then send upsell emails or offer additional services tailored to individual groups. .
Optimizing the email subject
The subject of an email is the first thing the recipient sees. Of recipients open emails based on their subject line. Therefore, you must not underestimate it and devote time to it. the subject must be clear, attractive and should arouse curiosity. There are several bhb directory theories regarding the length of the subject. However, we tend to believe that email open rates are highest when the word count is between – words. This will ensure that the subject line fits all in the message line in the mailbox and looks neat. Thanks to this, the user can read the entire message. . content focused on value email content must be relevant and add value.
