From Reservations to Tipping: 4 Best Practices for Adding Services to Your Store
There’s no denying that retail has changed. The rise of online shopping has redefined the way customers interact with businesses. To adapt to the way customers shop today, retailers must evolve as well. This article will show you how to adapt your store to serve today’s customers.
In addition to being a place to shop (and pick up online orders), your physical locations can become a hub for experiences and appointments. You can attract customers by offering services they can’t get online, and in return, you open up a new avenue for rewarding and retaining your employees.
With a little planning and the right tools, you can give your customers a reason to keep visiting your store, no matter how eCommerce evolves.
In this article we will talk about
Why you should offer services and what types of services you could offer?
How to manage services, from making appointments to taking advice, etc.
Why should I allow tipping in my store?
2021 has been a strong year for retail; the National Retail welcome to photo retouch editior website Federation estimates that retail sales hit $4.56 trillion in the United States , as strong summer sales fueled the economic recovery. But even as in-store sales surge, eCommerce is also growing , with seemingly little to no slowdown in increased in-store activity.
It’s true that strong
E-commerce sales aren’t a problem. Success across both in-store and online channels can only benefit your business. But some customers need a reason to visit you in person. They need something in your store that they can’t get online.
A study by retail consulting firm BRP found that 79% of consumers aleart news consider personalized service when choosing their store. Add to that the fact that brick-and-mortar stores can accommodate services that online stores can’t, and you have a recipe for keeping your store relevant even as eCommerce grows.
There’s another reason why you should consider offering services: tipping. Adding optional tips to your service payment flow allows your customers to thank you for the service they receive and allows your employees to know that they are appreciated. Happy employees are more likely to stay with the company—anecdotal evidence and studies back this up— and tipping gives you a way to make your employees happier.
What types of services do customers expect from retailers?
No matter what industry you are in, there is always a Klíče k úspěšné strategii webového marketingu service you can offer your customers.
Clothing and shoe retailer? You can offer tailoring and shoe repair services, or schedule appointments for personal styling or group shopping. Selling pet products? Partner with a dog groomer to offer their skills on-site. If you stock makeup or beauty products, offer product demonstrations to customers.