The site has been operating in the US market since 2013 and offers the services of professional players who help clients overcome difficult moments in games. The idea of creating the company arose from the passion for the game World of Warcraft in two people. They decided to help others have more fun while completing missions and skip routine episodes. This approach makes games accessible to more people, saves their time and helps them achieve their goals.
Since its foundation, the company has grown into a large team, but has retained its original idea. Its work is highly rated on Trustpilot, with more than 3,500 positive reviews attesting to the high level of respect from customers. In turn, the iGaming site values the trust of its users, and adheres to the principles of honesty and openness. The company guarantees that all services will be performed efficiently and on time, and players will be paid only after their completion.
The company employs specialists with many years of experience in the gaming industry. They undergo careful selection, which guarantees high quality services and no fraud. Customers do not have to worry about the protection of personal data, as the site pays great attention to security.
Client’s goal: to increase the visibility of the site in search results, to achieve an increase in targeted traffic.
Our strategy
Our team had to demonstrate professionalism and bypass fairly large competitors in the US market. The company’s website was generally ready for promotion in organic search, but the difficulty was that it was necessary to develop a link profile. Promotion of online projects in the US was a fairly specific task. Additional difficulties were associated with the features of the service that our client offered to users.
To achieve our goals, we decided to work according to the following plan:
- conducting competitor analysis;
- search for missing semantics;
- preparation of recommendations for the implementation of improvements;
- creation and implementation of a link building strategy.
We understood that website promotion in the USA is a complex process that requires attention and precision from our team.
Progress of work
Website performance analysis and competitor audit
Before starting work on the project, we performed a detailed analysis of how the site functioned. In general, our specialists found out that the web resource was ready for promotion, except for several shortcomings. We formed a list of recommendations that needed to be implemented first.
A study of the closest competitors showed that our client’s website was lagging behind in the number of keywords used in the SEO optimization process, the number of backlinks, and some other parameters. The information received was used as the basis for our project development strategy.
Internal optimization and work on semantics
At this stage, our specialists recommended making changes to the site to improve its visibility. One of these recommendations was adding FAQ blocks to certain pages. We compiled a list of them and sent the technical specifications to the programmer.
We separately worked on adjusting services the micro-markup, which allowed us to increase the clickability of snippets and improve the visibility of the site in search. Metadata is important for identifying the content of a web resource in search engines. For example, we added micro-markup of breadcrumbs for blog pages, and wrote meta tag options for pages with zero click rates. In parallel, we worked on expanding the semantics of the project.
External optimization
One of the important aspects of website promotion in the USA was the development of its link profile. We prepared articles for posting links on external authoritative resources. Also, specialists selected spam domains for the disavow tool. This was important in order to increase the reputation of the web resource in the search, to ensure that the promoted site complied with the recommendations and standards of search engines.
Another direction we used was crowd media the answer is yes marketing. We made a monthly plan for placing crowd links and monitored its implementation.
Expert commentary
One of the nuances we encountered at the beginning of the project was the parallel work of our team with a freelancer whom the company found on Upwork. The client told us that based on the results of the first month, he would decide with whom to continue working on SEO. We were able to achieve higher indicators and then worked on promotion. Due to the fact that we provided access to all repkind of usa lists guaranteeorts in the personal account, company representatives could always see how the site’s indicators were changing. Such a dialogue and close cooperation with the client allowed us to quickly respond to emerging problems and solve them in a timely manner.
Klyuev Eric, Head of SEO
Results
Our website promotion strategy in the USA was successful. In just 5 months of work on the project, the web resource traffic increased by 1.87 times, the number of organic clicks from May to November 2023 increased by 3.39 times. The overall positions of the online project in search improved.