Competition within the e-commerce sector is fierce, as fierce as the Persian army commanded by the fearsome Xerxes I.

And the fight to win these sales is fought on the search engine results pages, also called SERPs.

It makes sense.  

After all, if we were planning to buy a PC, for example, wouldn’t we type into Google’s search engine: “Which PC is best for graphic design?” or “HP laptop customer reviews” before making a major purchase?

Nowadays, absolutely every consumer, even for an investment smaller than a computer, will always want to know that they are spending their money wisely.

How do you achieve the coveted top spots on search engine results pages and be relevant to those customers?

Boosting a Link Building strategy for your online store.

Why you should do link building in your ecommerce

Backlinks, also known as inbound links, are links to your website from other sites on the Internet.

For example, if a well-known blogger featured your ecommerce site in a blog post and linked it to their site, that would be a backlink.

In this way, these links communicate to search engines that a website is popular and worth visiting. The more quality backlinks you have to your website, the higher your ranking will be in search engines.

And of course, you will also get targeted traffic to your site from the site where the link is placed.

That is why backlinks become the backbone of every online store that wants to achieve success on Google.

For any e-commerce business, link building is invaluable in attracting new customers, finding people who are ready to spend money on the right product, and ultimately making those all-important sales.

Ready to increase your business’s visibility on the Internet and boost your sales?

Start implementing these link building strategies in your ecommerce today and head towards victory over the most powerful army.

5 link building strategies for your online store to win the battle on Google

For any of these strategies, it will take time and dedication, but you will eventually achieve the goals you are trying to achieve.

A quality backlink comes from relevant domains with authority in your niche . If the website linking to your site has a high Domain Authority and has similar content, that link will be good for SEO.

Even if a website has great SEO metrics, it doesn’t necessarily mean it will be good for your link building campaigns.

One of the most important things to consider is the relevance of the site.

If a website is not relevant to yours, you could end up getting a useless backlink.

Google uses relevance as a trust signal.

If your website sells baby seats, it won’t help you to get a link from a site about guitars.

Therefore, make sure that the website you are creating backlinks for covers the same topics as your online store , and check that they work for the same target audience.

Let’s start with the first one: are you a fan of spy movies? You’ll soon understand why we’re asking you this. 

1. Analyze your competition

Start your link building strategy by spying on your competition.

This process is a smart way to learn more about your competitors’ strategies while gaining some new ideas for your project.

1. Start by searching Google for the main keywords you want to rank for.
2. Take note of your main competitors that rank on the first page of Google.
3. Then look up these competitors in the Google AdWords Keyword Planner or use a tool like Ahrefs or Semrush to analyze what keywords they are ranking for.
4.  Then, use some tools like Google Alerts to monitor mentions and content trends.

The most important thing is to use a backlink-focused tool like Ahrefs, for example, to be able to analyze the links that both you and your competition get.

It’s about identifying your best competitors and analyzing their SEO strengths and weaknesses. By spying on your competitors, you’ll also be learning:

• Loading speed : How fast does your competitor’s website load in your browser? You can run a speed test and compare it to your site’s performance. Loading speed is a very important ranking factor for Google.
• Font type and size:   How does your competitor’s font and font size help make a page’s content easier to read?
• Clean design : Does your competitor’s online store have a color scheme and type/whitespace ratio that makes it easy to read and navigate? Does it help focus on the content?
• Ads and banners : Where are ads placed, if any? Are they below the fold, where they don’t interrupt the user experience?

Before blindly following any competitor’s link building strategy , do your research on the quality and content of each website , even those you think are authority sites.

2. Connect with influencers and reference websites

Influencers and consumer review sites are two of the most powerful players in the ecommerce sector.

Many consumers use blogs and reference websites to compare and decide which products to buy. Influencers, on the other hand, create conversations and comments about products, leading to more reviews, mentions and purchases.

Regardless of the format, blogs, sites, and social media platforms can help drive referral traffic and increase brand trust and loyalty.

Before contacting influencers, make sure you know their audiences in detail . You must determine who they are targeting with their content, because if their audiences do not usually participate in your backlinks, these links will not work as you expected.

You need to target those audiences who are ready to spend money on your product.

For example, if your ecommerce site targets college-aged women and you offer makeup and beauty products, you should build backlinks on blogs and review sites that appeal to that audience.