Edith Gomez
Edith Gomez
Editor at Gananci. Passionate about Digital Marketing and specialized in Online Communication.
Wrote 6 posts
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Instagram Stories
A new paradigm is emerging around real-time marketing , so don’t miss out! Dare to try Instagram Stories and connect with your audience in a different way.
Storytelling is the latest trend in Social Media, more and more brands are using it as a space to interact directly with users throughout the day, transmitting much more organic, visual and spontaneous content .
Although this feature began
A with Snapchat, over time, the format of photos and videos that disappear after 24 hours began to invade Instagram , Facebook , and even WhatsApp.
But they say the student surpasses the teacher, and in this case that was the case. While it took Snapchat six years to reach 150 million daily active users, Instagram achieved that number in less than six months . Amazing, don’t you think?
As always, a new tool represents a new opportunity for brands to interact , but it’s not as simple as it seems. Stories force companies to change their perspective; they now have to tell experiences and stories in a more usa data original way, uploading photos that reflect authentic moments and reveal a more intimate profile than they usually project on other social channels.
The good thing is that these posts are less produced, so they don’t take as much time as traditional ones. Plus, they allow you to easily add cool filters, colorful text, drawings, emojis , and other elements that you can use creatively.
Showing how a garment is made, going behind the scenes of a credit is everywhere film shoot, backstage at a fashion show or a day at work in the office are just some examples of how brands manage to convey their side by getting closer to their followers by making them feel part of the process .
So, in a context in which paying was becoming a necessary condition to obtain a greater reach, this functionality appears that allows you to reach current and new followers organically . How can you take advantage of it? Below, we offer you some tips: