What is an automatic journey
Customer Journey is a tool that combines customer journey and automated marketing. Allowing brands to design a complete set of message scripts and send messages to customers on LINE official accounts. SMS and other channels based on different audiences, trigger conditions. And intervals , create coherent and personal interactions.
Especially in an era that emphasizes first-party data . Automatic journeys can track data such as LINE and GA4, including consumer behavior on e-commerce official websites. And combine it with AI functions to provide accurate bulk sms master predictions or recommendations, allowing brands to deliver the right content to consumers at the right time. For the right person, automation can help you improve customer experience and significantly save time and labor costs.
1. Improve work efficiency
Automated journeys not only automate messages, saving the time of manually sending messages one by one (such as regularly encouraging return visits to stores and after-sales satisfaction surveys) but can also track data and results in real time, automatically determine whether the message has been opened, and start the next customer journey stage. In addition, with AI marketing tools. You can automatically focus on the audience, automatically grasp the best sending time, automatically generate recommended product content, and help you make complex decisions.
2. Create a personalized experience
Brands can integrate data from various platforms into MAAC, such as LINE OA, which connects GA, e-commerce platforms, CRM, and CDP and then use these tags, data, and AI tools to easily set up personalized customer journeys, and each customer journey Stages can be automatically labeled. Creating a personalized experience will help build member loyalty.
3. Diverse application scenarios
When making a customer journey map, you need to define goals and scope, and the same is true for automatic journeys. You can set journeys for various situations and goals, such as cultivating new LINE friends to reduce the blocking rate, and reminding shopping carts of unchecked items to increase purchases. Rate, etc. introduced in the next paragraph.
4. Master multiple journey touchpoints
The application of automated journeys across channels allows you to master different touch points in the customer journey at one time, accurately interact with customers at these touch points, and create a consistent experience. For example:
- Customers browse specific products on the website
- Brand LINE OA sends coupons
- Customer adds items to shopping cart
- LINE OA reminds shopping cart to checkout
- Customer successfully checked out
- LINE OA sent the order and shipping notice, but the customer did not open it.
- Send SMS instead
- After 30 days, LINE OA delivers satisfaction survey
- Customers receive store coupons after filling out the form
- After 5 days, LINE and SMS will remind you to go to the store to use the discount.
The entire financial cloud 4 strategies strengthen data power customer journey above includes four touch points: website, LINE, SMS, and stores. All of them can be set in advance to create a continuous and uninterrupted experience!
The biggest fear when operating a LINE official account is that new friends will be blocked as soon as they join, but automatic journeys can help you create a check-in mechanism and use coupons as incentives to keep customers interacting. For example, the financial brand “Zingala Silver Point Zero Card” emphasizes in the welcome snbd host message “you will get shopping credits in a week”, and then triggers an automatic journey through the label of the new friend gift to continue to generate interaction. At the same time, it combines keywords to automatically respond to design questions and answers. , to get more customer tags. ( see complete case )