Google Translate Claims Another (Illustrious) Victim

One of the most recent, widespread and requested jobs in recent years is the Social Media Specialist (or Strategist, or “Social Media Coso”). But what are the characteristics that a Social Media Expert must possess? I have read many job searches on the subject: some want it “with experience”, some “passionate” about Social Media, some want it “nerd”, some require it “expert user of Photoshop and Illustrator”, some want it for free… I have rarely seen “with excellent English”.

Ok it may be that the company in

Question has an Italian-only business… but those who deal with social media – sooner or later – come up against English , at least because the best benchmark companies and unmissable blogs are located well beyond the Alps. The problem for Social Media Specialists with a limping English speaker is that: Google Translate , a universal life preserver, tends to translate with too much imagination There is this trend – perhaps even a little sadistic, but that’s how it is – of hyping up any gaffes published on social media to the max, especially if the blunder comes from a well-known brand.

There are many resources online to learn

English but I say this from personal experience, having tried ANYTHING to master it well: it is better to get down to business and take advantage of israel email list professional courses in the presence of Business English (like those of Wall Street English, for example). Otherwise things like this happen… When the epic fail (doesn’t) speak English: the case of Bocconi University on Facebook Bocconi University in Milan makes a splash: it invites Apple’s Tim Cook to the inauguration of the new academic year.

This status promptly appears on

Facebook (with a photo of Tim): He is Tim Cook, chief executive officer of Apple. And he will be in Bocconi on 10 November for the inauguration of the new academic year Obviously, a huge uproar ensues. Offenses and verbal clashes between Bocconians and non-Bocconians, mocking sharing and a viral effect . Beyond the extremes of the comments, which I don’t like (including those of the grammar Nazis, objectively exaggerated in this case, not so much in the content and the controversy, but in the manner),

I think it’s enough to make 3 simple considerations:

A brand like Bocconi, which also deals with top-level training, cannot afford such epic fails. Before publishing on social media and the web in general, you should always check, verify and double-check (even more so if you, dear fostering connection and collaboration Social Media Specialist, are representing a prestigious brand) For “Social Media Specialists” and anyone dealing.

With marketing in the broadest sense:

English is simply ESSENTIAL. What do yeezy 350 boost v2s you think? Access exclusive resources – for free – every month (and get the free e-book on how to generate new and original online content right away) Your email Your name Bee Social Srl will use the information you have provided to send informative newsletters, with industry updates or for marketing purposes.