Them is a way to optimize data
Social networks are recognized as a valuable database and relationship platform for the company when the focus is on its leads and current customers.
Therefore, creating an automated connection between and processes. Among its benefits, we have:
interaction and engagement of leads and customers in real time. Social networks allow a company to provide immediate responses to its customers, whether in sales or customer service;
creation of a support channel that is widely used by leads and, consequently, easy for them to use;
monitoring the reactions of leads and customers in relation to marketing actions and business news, thus allowing the company to mediate to maintain the satisfaction and loyalty of its already acquired consumer base;
Increased brand presence and exposure in an environment
Where its audience has a large presence;
identification of customers who have become brand advocates and who should be rewarded for this; and
increased frequency and quality of relationships.
The figures from Social Media Trends 2018 corroborate its effectiveness. According to the survey, 64.8% of companies use social media to interact with their customers, and 62.2% of them consider it to be very important for business .
But are your processes france email list already automated and integrated enough with CRM?
Would adopting social CRM improve performance ? These are some questions that business managers need to ask themselves for their next investments, especially considering marketing automation solutions.
Marketing and sales automation
The best CRMs and their evolution towards social networks increasingly bring automation features, but they can be enhanced even further.
In other words, for a adb directory company to create and enhance its competitive advantages, it needs to boost its tool with other automation solutions. Among these, we can point out, for example:
Lead data enrichment
Some automation validation with trustedform verification tools that can be integrated with CRM and social networks allow you to obtain richer and more strategic information for your business, such as contact details, the hierarchy of professionals in a company, marital status and interests of leads.