The potential client who was taking advantage of me is back – revenge

I was on the freelance portals where I usually move and I came across a SEA project. Since sending the CV is quick, I did it with three clicks. Half an hour later I was very surprised to see an email from the former potential client who had taken advantage of me at the time.

At that moment I was frustrated, especially for myself. I had invested more time than normal in a person who never had the objective of hiring me but simply to take advantage of me.

Now, how did the conversation go?

I answered him. In his email he asked me to speak on the phone. It is what he already wanted to do the last time. At 44 years old he “caught” me because without realizing it I was giving him free consulting. This time I was not going to make the same mistake.

There were several question-answer emails. I told him at the end that if he needed to talk to me I could send him a consulting invoice. His accurate mobile phone number list last message, a little more pissed off, was that he had tried to call me six times and that he needed to talk to me briefly.

I haven’t responded to you since then. I’ll probably repeat what I said. That on my part there’s no need to talk anymore, I have all the details I need. If you really need to talk to me, I’d have to give you an invoice for my time invested.

Fascinating

May be a big word for what I’m going to reduced sales cycle tell you. In reality, miracles are not performed in large companies. Once again, I realize that in the end what counts is doing your homework well. It’s day to day, it’s the small details to take care of and above all, consistency. If you’re here to learn some magic trick, this content is not for you. You won’t find it.

1 Doing the basics (well)
2 The simplest thing – lowering spending
3 Guessing and testing

Doing the basics

I’m not even telling you that it’s well. Because if you do it well, it’s even better, obviously. They do SEO, display campaigns, social ads, Google Ads, affiliate marketing, etc. If you’re big, you have to be on all channels. Each channel has its own team. Here the “focus on the essentials” doesn’t apply because there are resources and something even snbd host more important: critical mass. Getting momentum from scratch is very complicated, but when you already have it, it is much easier to keep the stone moving. Since each channel has a person who does nothing but optimize it, the result is generally better than if one person had to do everything, although there are obviously always exceptions to the rule.

The simplest thing – reduce spending

Many times eliminating or reducing a cost does not even have an impact on sales. This may be the case for investment in display. This channel does not work in the long term (apart from retargeting) but rather seeks to capture a new audience of buyers. When you already spend hundreds of thousands or millions of euros a month on ads, small changes in spending can greatly improve performance.