Techniques to increase your turnover on Amazon in summer
I just took a look at July 2023. In comparison, we will be 50% higher if sales continue at this rate. The products have changed. At least the order of the top sellers. There are some new ones on the list, but there is more overlap between products from one year and another than I would have expected.
1 Optimize or start with ads
2 Launch seasonal products
3 Optimize existing listings – videos and A+ content
4 Experiment with prices
Optimize or start with ads
We still have work to do here. At least for our own products. We have room for improvement in terms of starting new campaigns and optimizing existing ones.
Launch seasonal products
Summer for some sellers can be like Christmas for others. There are products that sell especially well in summer. In our case, it is a beverage whatsapp data cooler that is on the top sellers list at this time.
Optimizing existing listings – videos and A+ content
I don’t know about you, but with the amount of listings we manage, we don’t always launch new products with all the content ready. Often, videos are missing and almost always A+ content. What we wouldn’t do for clients is acceptable for the color is not too far from our own products. Summer can be a time to tackle these pending tasks.
Experimenting with prices
Raising and lowering the price every 2-4 weeks is key to finding the optimal price for your product. Many times it means lowering it, but other times snbd host it can also mean raising it. If you do this, don’t forget to do checks and measure accurately so that it’s not just intuition and perception on which you base your decisions.
These are our techniques (there are more but they are specific to us) and so far they are working well for us. Could we do better? Of course we could. We are working on that.
Guessing and testing
Often it is like any small company. You have to try new things to get different results. Apart from A/B tests, you also do experiments with new channels. Right now I am researching a topic of video ads that I want to implement as another channel that generates sales but above all branding. It is a hybrid. Will I succeed? I have no idea, but they are not going to fire me either if it does not work as expected because they are aware that you have to take (limited) risks to move forward.