How much more do sellers earn on Prime Day on Amazon?
It’s official. Today I’m starting my first day of workation. Half a day working until 1:30-2:00 pm and then I’m off. I’ve had a bad night with allergies. I didn’t expect to have so many problems here that almost nothing grows. Luckily, when I turned off the air conditioning I was able to breathe normally again and was able to sleep.
After making my coffee for the day I sat down in front of the laptop to analyse the figures. It seems that the day hasn’t gone badly at all. There have been 5.5k in turnover. The margin is below 18%, which is usually around 25%. Prime is that. Lowering prices to sell more.
You can invoice double the first day
I don’t have data for all the sellers but in accounts that are already more established like ours, invoicing double would be my expectation. In smaller accounts it would possibly be feasible to multiply turnover by three or four and double profits.
Prime Day takes place overseas data twice a year for two days. So today is day number two. I don’t think we’ll see sales as strong as the first day. I still see a turnover of 3-4k feasible with the same margin. People who had plans to buy something have already done so on the first day. I would like to be wrong here.
Why do we now focus on sales days like Prime Day?
I said it years ago in another post where behind the product also give the situation of our account was still different. There I postulated that instead of lowering prices we raised them. The truth is that I have seen sales in all products. In those with discounts and those without discounts. When I made that statement we hardly had any of our own products.
Products from brands like
Lego are obviously not going to give away by snbd host lowering the price because I know that they will sell no matter what. It would be foolish to do sales promotions because you ruin the margin and give away profit without receiving anything in return.
In our case today things have changed. We have stock in significant quantities of own brand products. That is why what is sold earlier can be replenished earlier (which is not the case for Lego).