Our most important tasks after Prime Day ends
It wasn’t a 10, but it was an 8.5. There are always things to improve. In our case, we forgot about some products that would have been suitable for Prime Day. We also had a price that was too low for some other products, which were then given a 20% discount. Needless to say, there was no profit here. But as I said, no one is perfect and there will always be things to improve.
Now that Prime Day has finished, the work is not over, but rather the opposite. We have a lot of work ahead of us.
Replenish stock
we have been optimistic about the sales of some products, but it never hurts to replenish stock on time, especially for products that have a good turnover and we have enough stock in the warehouse.
Balance prices: in some cases, we need to correct the base price. The next Prime Day will surely come and we should have prices email data with discounts that still allow us to make some profit, even if it is small.
Ask for reviews: this doesn’t have to be done immediately, but a small reminder on the calendar doesn’t hurt. With all the sales we had, we’re sure to be able to achieve some ratings. Fingers crossed that they’re high.
Optimize listings
OK, this isn’t really a Prime Day specific thing, but I’ll use any excuse to focus on this task. Here, too, we need to analyze listings that sold less than the chances of a consumer being expected to better understand the reasons and plan improvements.
Make a brief summary
what went well and what went wrong? We often don’t do this, and I’m putting it here as a reminder so that the first person on the team to read it can schedule the meeting.
Document lessons learned: memory fails. It’s always snbd host good to document the highlights. We’ve surely learned things that should be taken into account for next Prime Day.
Apart from turnover, there is another factor that is even more important: recurring purchases. This is what I look for with our products. Although this special price is also enjoyed by existing customers, in the end it is also a way of building loyalty to our brand. For new buyers we want to lower the barrier to entry by trying a product and brand that they have no first-hand experience with. Many of our products are recurring. Those who buy once, repeat.