Advertising on Spotify: Discover the Spotify Ads Studio
If you want to discover all the options that Spotify singapore mobile number list Ads opens up for your business, keep reading. Spotify is the most widespread audio consumption platform; to give you an idea, over 30% of internet users in Spain are on Spotify . In addition, listening to streaming content on this platform is at a maximum of 17 hours per week on average per user , having doubled since 2012.
Sounds good?
If we’ve already whet your appetite and you want to know how you can start advertising on Spotify and get results, keep reading.
Getting started with Spotify Ads Studio
If you want to start using Spotify Ads, the first Quick Signs thing you will need to do is create an account on their advertising platform. You can do so by following this link .
When you create a Spotify advertising account, you can give access to it to other users, with different roles or access levels. For example, you will need to add the person or agency that will manage your Spotify advertising as a “creator.”
Once you have your account you can start setting up your ads.
We start with the first spotify ads campaign
At this level we will only have to give a name to the campaign, as well as choose between three different objective options:Targeting in Spotify Ads: Setting up ad groups
At the ad group level, we will choose the segmentation to use, as well as the type of content we will promote.
We can use ads in audio, horizontal video or vertical video (mobile) format and select whether we want them to be displayed on all devices or choose (desktop, iOS or Android).
We can also select the geographic location of our audience (down to the postal code level) and the demographic data (gender and age) of our target.
Finally we have the advanced segmentation of spotify ads:
Interests: fitness, books, theater… are based on the podcasts and playlists they have recently consumed.
Real-time contexts: What are users doing right now? They may be exercising, cooking or partying – reach the user at the right time!
Music genres: focus your Spotify advertising on users based on their musical tastes or the genres they listen to most.
Types of ads for Spotify Advertising and best practices