If you need to improve your company’s sales results by optimizing your time, this content is for you.
When should you use email and when should you use the phone to prospect for customers?
First of all, it is important to emphasize that both work for practically all types of sales. Whenever possible, they should be used together.
Not just one or the other form of contact.
You should always optimize your prospecting process and the more integrated the actions are, the better your results will be.
Avoid creating a war between the most appropriate form of contact. No either/or; whenever possible, opt for all possible actions.
The more contact, the more sales will be made.
Only choose between one or the other when it is no longer possible to perform the actions simultaneously.
If you can include new forms of contact, that will be even better. WhatsApp, for example, has increasingly helped generate new business for the most varied types of companies.
You can and should use as many available ways as possible to contact your customer.
There are people who don’t open their emails often. Others may not answer calls from people they don’t know. There are also those who consider contact via WhatsApp to be invasive.
You must always respect your prospect’s position and adapt to the actions that convert the most for your segment.
Who is email prospecting suitable for?
Lack of time is the first characteristic that shows that you should include email as a way to contact your prospect.
Prospecting via email is recommended mainly for those who receive a high of 2016 for his tremendous sporting successes of new contacts every day and cannot respond to everyone in the time available.
Another important point to evaluate whether email is the recommended form of contact for you is whether the product or service is a simple sale. It does not require many explanations or overcoming objections.
Read Also: Is Email Dead?
Who is telephone prospecting suitable for?
If you sell to large companies, you can’t rely solely on email prospecting. You should prioritize contact by phone.
Imagine how many a and how-to guid emb instagram profile on website the person you need to speak to receives per day?
The call can work because it is practical, objective and makes the decision-maker’s life easier.
It is easier to clear up people’s doubts in a quick conversation than to wait for them to write you an email.
Another great advantage of the telephone is that it can generate greater proximity with the customer.
Sales is about relationships. Always.
The telephone is the salesperson’s greatest ally
As it allows them to adjust their voice intonation, speed, and vocabulary. Everything possible to increase the proximity between the sales professional and the customer.
The average ticket is another important factor in deciding whether or not you should use the telephone as a means of contact.
Higher-value products are more difficult to tw list automatically via email or even to prospect new customers for.
You can count on Pcontrol to help you understand the best way to start a relationship with your future client. Through our CRM, you will be able to track which actions convert the most with each type of client. This way, you will save time on contact actions and have more sales in less time.