The idea for this video came to me while I was talking to a Pcontrol client. The conversation ended up getting to the topic of books that really help sales professionals.
Coincidence or not, three of the books that made a HUGE difference throughout my sales career were also important to him.
That’s why I decided to share with you what these books are and how they helped in building the sales process that we use today at Pcontrol and also as a form of content passed on to our customers.
If you work in the commercial sector and also like to read, here are three book options that you can add to your shopping list.
If you don’t have the habit of reading frequently, it’s never too late to start. Reading will help improve your life a lot.
Remembering that these are NOT the only books I recommend for those who work in sales. Only those that, in practice, contributed the most to the approach and sales model that I currently use.
Read Also: What Every Salesperson Needs to Prospect Customers via Email
The 3 books I recommend are:
1 – How to Convince Someone in 90 Seconds
Author: Nicholas Boothman
Link to buy on Amazon
In the book How to Convince Someone in 90 Seconds, you will learn exactly why one must be a commercial activity treats you very well and another does not. Rapport, or the connection established with the client, is instantaneous and is responsible for determining whether or not you will be successful in your sales approach. This book covers the subject in depth and objectively, presenting examples and actions that can be used in practice.
2 – Predictable Revenue
Author: Aaron Ross and Marylou Tyler
Link to buy on Amazon
Of the three books on the list, this is probably the best known. It has become superhost marina kasatkina: “i stopped perceiving my work as pure income” popular in Brazil, which is great. Predictable Revenue is helping many companies to make customer prospecting highly efficient and profitable. Proof of this is Pcontrol and many of the functions available, including the Lead Generator. Predictable Revenue helps you build an action plan from scratch to optimize Cold Call 2.0. Cold calling in the telemarketing style is a thing of the past. Cold Call 2.0 is the most efficient and accessible to any company, including freelancers.
Read Also: Cold Calling 2.0: What is it and Why Use It?
3 – The Magic of Great Negotiators
Author: Carlos Alberto Júlio
Link to buy on Amazon
The Magic of Great Negotiators is great tw list it brings a lot of the reality experienced in Brazilian companies. It is important to seek information from abroad, but the Brazilian reality is different from the reality of other countries for many segments. In this book, Professor Carlos A. Júlio describes situations that show how we can act in important negotiations, even if you are in a small company or a multinational.