Many people use email cadence as if it were email marketing. Understanding the difference between them is the first step to being successful with this type of action.
Email Marketing is used for large contact lists that you already have some kind of relationship with.
Email cadence is designed to start a relationship and should be done for small groups of 10, 20, 30 to 50 people or companies with a similar profile.
2 – Personalization
The cadence should ALWAYS be personalized. There is no point in treating all prospects the same way. As we saw in the previous step, groups should be small to ensure personalization.
The person and/or company you metricool is particularly known endous analytical capabilities does not know you or your company. If there is no connection, you will hardly be successful in prospecting.
A very common mistake is to create cadences for a large and poorly segmented group of contacts. Generic texts can harm rather than help.
The person you’re contacting is likely to receive dozens of emails every day from people looking to sell, offer products, and offer business opportunities. Personalization will help you stand out from the crowd.
3 – Be Careful with Cadence Size
Cadences should be short and personalized. Keep sequences to 4 emails to develop a social strategy accurate follow-up on each action.
The timing of your email sending also affects your results. Leave 2 or 3 day intervals between each action to increase your open and response rates.
Cadences have tracking that shows in real time the moment a customer opens the email. This way, it is possible to contact a prospect at the moment they are reading your email.
Long cadences or those with too many people on the contact list make this action difficult. Remember that personalization is one of the secrets to successful email prospecting, and in this case, the size and quantity can have a big impact.
4 – Don’t bet all your chips on one action
When you use the Email Cadence Flow tw list with other actions such as contact by phone or WhatsApp, you increase the results of your actions.
Joint actions raise the level of engagement with the prospect and increase your chances of selling.
Cadence Flow is another tool to help salespeople, and a tool alone does not sell. It should be used together with actions.
To help with prospecting, below is the link to download the templates with email models for you to use in your cadences.
These are models validated by customers, which have a high chance of responses and high open rates.