To attract and retain customers, you shouldn’t limit yourself to discounts. Consider offering additional services or products, such as free shipping or made to clients exclusive services. It’s important not only to attract the customer’s attention, but also to increase conversion. If the customer has already landed on the product page, your task is to convince them to complete the purchase.
Think about how to convert your blog visitors whatsapp number list into buyers by using Black Friday as a news opportunity. Place information about made to clients your promotions and offers not only on the homepage, but also at all customer touchpoints, whether it’s product pages or your blog. This will help maximize the visibility of your offers and, as a result, increase sales.
Top 3 Factors in Buying Decisions on Black Friday
The main factors that influence the purchase decision on Black Friday are price, delivery terms and brand reputation. Understanding these priorities allows you to make promotional offers more targeted and effective. Instead of spending email cadence flow: 4 best practices for prospecting emails resources on complex creative campaigns, focus on clear and understandable communication about prices, favorable delivery terms and the reliability of your brand. This will help to attract the attention of buyers and make it easier for them to choose in your favor.
Inexpensive tools
For successful promotion, it is not necessary to spend large budgets. Use inexpensive but effective tools:
- Own base : Activating existing contacts can be a cost-effective strategy.
- SMS targeting : sending personalized japan number list messages allows you to quickly convey promotional offers to customers.
- SMM : Use your channels for organic made to clients reach and paid tools to expand your audience.
- Retargeting : with the help of Yandex and VKontakte, you can remind users who have already shown interest in your brand about yourself.
These tools will help you manage your marketing activities and maximize your return on investment during sales periods.
Let’s sum it up
Black Friday is a chance for businesses to increase sales and attract customers. To succeed, you need to understand your audience and offer personalized promotions. Stand out from the competition with unique offers, such as free shipping. Focusing on these strategies will strengthen customer loyalty and ensure long-term growth. And using Roistat’s analytics and automation will help optimize marketing costs.