Today we are discussing how small and medium businesses can reduce their advertising costs in Yandex while maintaining the effectiveness of their campaigns.
Online advertising can be expensive if you don’t know how to optimize it properly. Let’s figure out what steps to take to make your advertising budgets work for you.
Ways to Reduce Advertising Costs in Yandex
Optimize bids and budgets. In addition to bid b2b email list and budget limits for each campaign, set a budget cap at the account level to prevent one campaign from eating up your entire monthly budget. Split traffic into mobile and desktop to see which device is performing worse and reduce or disable impressions if necessary. Before launch, create click fraud protection segments such as bounces, bots, and 10+ visits without conversions.
Targeting and audience segmentation . Choose the right geolocation for displaying ads: if the target is all of Russia, then choose the Russian Federation, if only Moscow, then MSK. For the first campaign, create a portrait of the target how to find companies by segment [valid emails 2021] audience. If the campaign is already underway, check the target audience data in Metrica and Direct, and adjust the rates for less effective segments to save the budget.
Use negative keywords . Consider the types of keyword matches. Negative keywords help show ads to people who are looking for your product, but Costs in Yandex use them carefully so as not to cut off your target audience.
Optimizing advertising campaigns without focusing on clicks
Optimizing your ad campaigns by focusing on conversions and sales helps you save your budget. Focusing on clicks attracts traffic that japan number list doesn’t always convert into sales. That’s why we strive to measure and optimize campaigns based on actual conversions and sales.
We take these metrics into account:
- CPA (Cost Per Conversion):
Shows how much it costs to attract one customer. CPA optimization will reduce the cost of each conversion.
- ROMI (Return on Marketing Investment):
Helps you measure the profit you get from your advertising compared to the cost of it. ROI shows the profitability of your campaign.
- LTV (Lifetime Value):
Determines the total value of a customer over the entire time of their interaction with the brand. This will help evaluate the profitability of customers in the long term.
How to use it:
Data-driven targeting:
Use user behavior data. Using information about the target audience (who it is and how it interacts with our product/site), set up personalized advertising campaigns . This will help to “hit” directly in the pain points of our target audience, thereby increasing sales and company profits. And analysis of historical purchase data will help determine which audience segments are more likely to make a purchase.
- A/B testing
Test different ad and landing page variations to increase conversions early in the funnel and determine which elements work best, which will positively impact conversions.
- Dynamic bid pricing
Implement automated systems for dynamic bid management. They optimize advertising costs in real time, reducing expenses on ineffective clicks and increasing the budget for more promising ones.