| Without Media Plan PRO | With Media Plan PRO | |
| Online performance monitoring | Before : Regular manual updating and checking of data, which took a lot of time and resources. | What happened : The platform automatically creates reports and provides up-to-date information about each stage of the advertising campaign in real time. |
| Problems : Delays in receiving c level executive list up-to-date information, inability to quickly respond to changes in advertising campaigns. | Result : Instant response to any changes, optimization of campaigns based on data here and now. | |
| Getting rid of manual table maintenance | Before : Manually creating and updating reports across multiple tables was time-consuming and error-prone. | What happened : Automation of report creation and updating without your participation. |
| Problems : Time and resources were spent on routine tasks rather than on how to set up automatic email cadences to prospect for customers strategic planning and analysis. | Result : More time for important tasks and strategic management, reduced risk of data entry errors. | |
| Variability in obtaining accurate data | Was : Limited data analysis capabilities, requiring effort to generate reports on various parameters. | What’s new : Get accurate data on channel groups, individual advertising channels, campaigns, landing pages and keywords. |
| Challenges : Difficulty tracking individual channels, campaigns, landing pages and keywords. | The result : A deep understanding of what works and what doesn’t, allowing you to optimize your advertising strategies and improve their effectiveness. |
Examples of use
Example #1
Situation :
Imagine a client comes to your agency with a japan number list request for promotion and a budget of 3,000,000 rubles per quarter.
Solution :
Your marketers offer three different promotion scenarios depending on the likelihood of achieving results:
For each option, create a media plan and monitor key performance indicators daily.
Result :
With the help of a media plan, you test each hypothesis and choose the optimal promotion channels. As a result, you have a whole set of channels with the maximum return coefficient.
Example #2
Situation :
Imagine that your company has an advertising budget of 1,500,000 rubles and you are engaged in low-rise construction. It is important for your marketer to extract benefit from every ruble.
Solution :
Your marketer builds a media plan for each promotion channel, taking into account the available finances:
- Outdoor advertising
- Lead generation (direct, VKontakte)
- Media advertising (bloggers, pre-rolls on YouTube)
Result :
The marketer has planned advertising campaigns with a total budget of 1,500,000 rubles and can report to management on the achievement of goals at any time. If necessary, he promptly makes changes to the advertising campaigns to achieve target results. And thanks to the layout of all advertising formats in Roistat’s “Plan/Fact” reports, the marketer does not get lost in Excel tables and always keeps the situation under control.
These are just two possible examples of using Media Plan PRO.
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Conclusion
So, let’s sum it up. Media Plan PRO is an assistant in planning and managing advertising campaigns. With its help you can:
- Create media plans intuitively.
- Automatically receive Plan/Actual reports and track tasks in real time.
- React quickly to deviations and optimize advertising campaigns to maximize results.
With Media Plan PRO, you will forget about routine and manual table management and focus on strategic tasks. This tool will give you control over advertising campaigns and lead to target indicators.
Go ahead and test Media Plan PRO in a free 14-day trial period.