In this article, we will introduce our new tool that on real sales analyzes specific business metrics, not just conversions from advertising in the form of traffic to the site.
What is this
The Roistat advertising optimizer automates the management of advertising campaigns. It collects sales data from the CRM and transfers it to fax lists Yandex.Direct. This helps Yandex.Direct autostrategies learn based on your business indicators.
How to use
Setting up integration.
First, insert the Roistat counter code on the site to track user actions. Then connect the CRM integration to Roistat to automatically receive data on applications and sales. Also set up integration with Yandex.Metrica to transfer conversion data.
Selecting a Yandex.Metrica counter.
Choose the appropriate Yandex.Metrica counter for accurate tracking of applications and sales. It is important to determine which platform to send the data to.
Setting up data transfer.
Set up data transfer from CRM via on real sales Roistat to b2b 2.0 lead generator – foxhound Yandex.Metrica. Select key indicators and events to optimize advertising campaigns. For example, tracking the creation and payment of orders on the site.
What is the benefit?
Increase in targeted requests from the website and sales.
If a company uses auto-strategies in Yandex.Direct, they are often trained on actions such as completed applications on the website or ordering a call back. But these actions are not yet a sale, since not every application has a receipt. The advertising optimizer transfers data on completed sales from the CRM to Yandex Metrica, and then to japan number list Yandex Direct. Thus, auto-strategies in Yandex Direct learn from data that has brought profit to the business. Then the advertising campaign will adapt to what has already brought profit.
Focus on business metrics.
Unlike traditional tools that track leads and on real sales conversions, Roistat focuses on sales and profits. It generates analytics that take into account not only the number of leads, but also specific purchases and transactions. This increases the effectiveness of campaigns in terms of their impact on the business, not just conversions.
Reducing non-targeted traffic to the site.
Companies operating in highly competitive niches face unfair behavior from competitors when they “click” on ads and fill out feedback forms without being potential customers. As a result, the sales department spends time processing such requests, and the company loses its advertising budget. By transferring data to Yandex.Direct about sales, not requests, the company reduces the volume of “empty” requests. And then increases the number of potential customers without changing the advertising budget.