Without a doubt, positioning an online store in German Google is a worthwhile endeavor. Good visibility of a store or website in the search engine almost always has a positive impact on profits. The idea is that potential customers interested in your offer can easily find your store after entering specific phrases in the search engine. In this article, we present proven methods to increase the visibility of your online store.
Positioning of online stores in the German Google search engine – descriptions of categories and subcategories and the visibility of the website
You probably wanted to launch your store as soon as possible and start selling your products (or services) on the German market. Perhaps in your haste, you decided to ignore elements such as some of the most famous and widely used microsoft applications and tools are of individual categories and subcategories in the store. Meanwhile, e-commerce positioning is largely based on category descriptions! A long, substantive text containing the appropriate number of selected keywords is a possibility of frequent appearance in Google search results. Note – this description should be unique – this is a basic rule in SEO!
So let’s not copy the same text between even similar categories, nor borrow content from manufacturers’ websites. Such action is very harmful when it comes to SEO Germany and will certainly not make your store appear on the first page of search results.
What’s more, category and subcategory descriptions are an ideal place to place internal linking, which helps with positioning pages in German. Thanks to this, search engine algorithm bots will have easier access to all corners of the site.
SEO Germany and online stores – remember about user convenience
When it comes to website positioning, positive user experiences are playing an checking the download speed important role in ranking factors. That’s why it’s worth making sure that the store is intuitive to use and that product cards are as legible as possible.
It is worth using so-called microformats, which enrich the standard search result with additional elements (e.g. product price or availability). The role of detailed product descriptions is also invaluable. Do not let your potential customer leave the page in search of information about a given product. Provide them with it, at their fingertips. Note – product descriptions, like category descriptions, should be unique! You can base it on the manufacturer’s descriptions, but refrain from copying them. Google appreciates unique content.
Positioning your online store in German Google – consider running a company blog or sponsored articles
If you have checked what SEO activities and keyword selection consist of, you have certainly come across information that it is worth andorra business directory yourself for keywords consisting of several words, the so-called long tail. But how do you naturally place them on your German website?
Yes, one method may be to include them in category descriptions, but that’s not all. A brilliant tool for generating visibility in the German search engine may be a company blog.
By regularly publishing valuable, SEO-optimized posts, you can provide your potential audience with answers to their questions, build your position as an industry expert, and generate exposure for long-tail keywords.
Where to place long tail phrases?
For example, what might a “long tail” keyword phrase look like? It often takes the form of a question that a user types into a search engine, such as “how to measure a window correctly”, “What running shoes to choose” or “positioning online stores in Germany, how to do it”.
Perfect idea for a blog post topic, or at least one of its paragraphs, right?
You can also focus on publishing sponsored articles. These are articles published on external websites, which are a subtle form of advertising. They not only build the brand’s image, but also constitute a source of valuable traffic to the website. It is worth focusing on acquiring links (good quality, thematic and valuable), because they can significantly boost the website in search engines.
Website positioning in Germany – descriptions of photos and images containing keywords
Running an online store is a lot of work. It is worth providing comprehensive category descriptions as well as precise descriptions of products. Product photos should also be of very good quality. However, did you know that website optimization often includes, among other things, editing photo names and adjusting alternative image descriptions, i.e. the so-called alt?