Content on the page, what is its importance? Positioning pages is a fairly broad term, but it can undoubtedly be said that good quality content on the website is one of the most important positioning factors.
Without this, positioning your website in German Google will be difficult, and sometimes even impossible!
Why is the text content of a page so important when it comes to SEO? And what is important when it comes to SEO in Germany?
Website texts and website positioning in the German Google search engine
In 2011, Google implemented the Panda algorithm, which has caused quite a stir in the history of the Internet so far.
Since then, website owners and SEO specialists have had to pay more attention to the (social m!ia! blogs! email marketing! content of a website.
Texts should be substantive, high quality, enriched with appropriate keywords and, above all, unique. It should also be remembered that excessive saturation of text with keywords is by no means the way to the top positions in search results. Quite the opposite.
Importantly, taking care of the text content of the page (offer descriptions, product descriptions, services, articles for the company blog, meta description, photo descriptions – alts, etc.) is a long-term investment. The effect of such actions is long-lasting, so if you want effective positioning in German Google, optimizing the page and providing it with high-quality content is a must-have.
Positioning Germany, website and content optimization – what is worth knowing?
SEO activities in the content area should be based on unique texts of good if customers don’t mind and appropriate length. In the heat of creating texts for a German-language website, do not forget that the content is created primarily for the user. It should interest them and provide answers to their questions.
Positioning in Germany is a complex topic that requires establishing an appropriate strategy.
Website positioning in Germany and content – where to start?
The basic stage is the selection of keywords. The andorra business directory will help you find them:
- appropriate tools (e.g. Ubersuggest, Keyword Tool, Google Ads keyword planner, etc.)
- look at the suggestions in the Google DE search engine (enter a specific phrase and see what else the search engine suggests)
- checking what words your competition is positioning for – this can be a valuable hint regarding the selection of phrases
To fully utilize the potential of phrases, they should be placed in important places for the website. Thanks to this, Google algorithms will be able to classify the website appropriately without any problems. Phrases should appear in the name of the website, metatags, metadescription, category and product descriptions (in H1, H2 and other headings) and content.
It is also good to place keywords in internal linking anchors. For example, instead of linking the phrase “Click here”, link a phrase important from the perspective of SEO activities, e.g. ” Positioning Germany – check the offer”.
Positioning on the German market – uniqueness is key
We live in a dynamic reality and few people can complain about having too much free time. Hence, there is often a temptation to copy some description. This is not the way. The uniqueness of the text is extremely important. The more unique the text is, the more Google will appreciate the page.
Pages that contain a lot of unique, high-quality texts created with the user in mind will be displayed much higher than those whose content is of low quality or was written strictly for the search engine.