These new influencers are more relatable than traditional celebrities. After all, countries across the globe are using social media platforms in one form or another. And, since more people are joining social media networks every day, companies have realized they can leverage these platforms for marketing.
But to get the most out of any influencer you may use, it’s crucial to build an influencer marketing strategy.
Influencer marketing is a powerful brand-boosting force, and here we’re going to find out more about it with our guide on the latest insights.
Influencer Tracker Tool
Use this template to help you create a list of influencers that can help raise brand awareness and generate leads…
Essential Influencer Marketing Statistics
There are a wealth of insights to suggest that influencer marketing remains on the rise. With an ever-expanding pool accurate mobile phone number list of popular influencers to work with across niches, there’s never been a better time to invest in this wildly impactful branch of digital marketing. And, these stats prove it.
Let’s take a look at some of the most eye-popping results of these studies.
Here are 20 influencer marketing stats that will surprise you.
1. Gen Zers generally trust influencers more than celebrities
It’s extremely difficult for brands to build the same level of trust that influencers possess, but thanks to influencer marketing that trust can be transmitted to your brand. So much so that 45% of European GenZers are making a good employee experience better more inclined to buy fashion items they’ve seen influencers wear over traditional celebrities or their peers.
In an age where there’s a huge upsurge of Gen Zers using TikTok as their primary search engine, tapping into influencer marketing to appeal to these content-hungry digital natives by tapping into youth marketing trends only seems natural. Another effect of influencer marketing is that brands don’t have to waste resources promoting themselves, and instead use influencers to speak on their behalf and deliver the message they want people to hear and trust.
2. AI is being used for influencer marketing
As the adoption of autonomous technologies across sectors continues to rise, an increasing number of brands and marketers use AI for influencer marketing.
Statista reports that 38% of marketing professionals use AI for influencer marketing on a limited basis while another global seo work 22% use AI extensively. In addition, AI integration improves campaign outcomes for 66% of marketers, according to Influencer Marketing Hub.
As AI adoption continues to rise, we expect to see it used more widely for influencer marketing purposes in the coming years.