Email marketing is one of the longest

If you’re looking for a career in digital marketing, the good news is that there are plenty of rewarding roles and paths to consider.

Social Media Manager jobs are expected to grow by 10% between now and 2028. This level of growth equates to around 33,700 new jobs within the next decade.

So, what does a social media manager do? A social media manager is responsible for creating a targeted content email data strategy for a brand’s various social media channels. This role also commands analytical skills as you have to measure and monitor campaign performance across channels while identifying potential growth opportunities.

So if you like interacting with people on social media and you’re both creative and analytical, this may be the role for you.

Key duties:

• Create relevant and meaningful content for specific audiences for a variety of social media channels including Instagram, X, Facebook, Threads, and TikTok.
• Regularly monitor social media analytics to measure performance, identify patterns or trends, and evolve your strategy to meet your audiences’ needs.
• Develop social media strategies with other digital marketing stakeholders to promote specific campaigns, services or products.
• Schedule social posts and manage a content creation calendar to ensure a consistent presence across social media channels.
• Regularly engage and interact with your audience to increase engagement, cultivate a community, and build trust.

Enrol in our Social Media Marketing course

Email marketing is one of the longest-standing forms of digital marketing and it’s still one of the most effective. Why? It’s because email marketing can be easily personalized and deliver value-driven content directly to your prospects’ or customers’ inbox.

An email marketing 5 challenges of leadership in the home office and how to overcome them specialist is responsible for everything ‘email’, including campaign development, email content creation, sourcing visuals, tracking performance data, and creating automated workflows for nurturing customers (and earning sales!).

If you’re a good communicator (and quick writer!), fascinated by automated technology, believe in the value of data-driven marketing, and are persuasive, this may be the digital marketing career path for you.

Key duties:

• Create and develop a brand or business’s email marketing strategy.
• Put together campaign concepts and implement them.
• Manage email marketing lists and segment subscribers into relevant audience groups based on demographics, interests, buying behavoirs or engagement levels.
• Track analytics to monitor performance and identify ways to improve content or strategy.
• Use A/B testing to optimize your content creation efforts for the best possible results.
• Manage platform integrations, automations, and workflows to improve efficiency and earn the best return on investment (ROI) from your email marketing efforts.

Enrol in our Email Marketing short course

Search engine optimization (SEO) is a vital branch of digital marketing as it involves activities and strategies that will global seo work make a brand more visible for relevant search terms on Google and other search engines.

The world of SEO is ever-evolving – especially with the rise of AI Search – so as an SEO specialist, you have to keep your finger well and truly on the pulse.

While SEO strategies are constantly changing, the value of search engine optimization in helping to rank content and boost brand visibility remains. As such, it’s an in-demand digital marketing career path.

If you’re someone who loves to keep on top of the latest digital marketing trends, have a keen eye for detail, like data, and are adaptable, being a SEO specialist could be the right move.

Key duties:

• Conduct on-site and off-site analysis to gain intelligence on your competitors.
• Use data platforms like Google Analytics (GA4) to collect valuable insights and build performance reports.
• Help create, curate, and develop informative, authoritative, and engaging SEO-optimized content.
• Create on-site and off-site SEO strategies for brands and businesses.
• Contribute to the company blog, and play a pivotal role in the development and delivery of the company’s key marketing campaigns.
• Conduct in-depth keyword research in line with the latest keyword strategies.
• Keep up to date with the most recent trends and developments in search marketing.
• Understand and respond to consistent Google algorithm changes.
• Build relationships with relevant industry influencers and maintain a company’s link portfolio.
• Integrate your SEO strategy with paid marketing and paid search campaigns to create maximum impact.

Enrol in our Professional Search Marketing course