If you are just getting familiar with DSA or Dynamic Search Ads campaigns, you have probably already seen something that catches your attention: the possibility of creating page feeds for DSA . You may not yet know exactly what it is, how to apply it, or what advantages it can have over creating dynamic campaigns with more traditional segmentations (based, for example, on the Google index for our website).
Don’t panic! We’re here to help you get the most out of your Dynamic Search Ads with page feed.
First of all, what are DSA campaigns?
In short: they are dynamic search network campaigns (we can also create DSA ad groups within standard search campaigns). This means turkish phone number database that the targeting is not keywords (as in the rest of the search network campaigns), but the targeting is the pages of our website .
Next mystery, how do I choose the pages on my website that I want to target and serve for my DSA campaigns?
Using Google’s index of the website
Using Page Feed Information for DSA
Use both: Google index + pages from the Pages feed
These are the options that Google Ads offers us to select the source from which we will extract the pages that we will use as segmentation and objective of our dynamic campaign advertising.
Second, what is a page or data feed for DSA campaigns?
This type of DSA page feed is a list of web pages, where Quick Signs we can also add information in the form of a custom label. Thus, at most, these feeds will have two columns (page URL and Custom Label) and at least one (page URL).
What is the “custom label” field used for in DSA feeds?
It is used to categorize our list of web pages, some common usage examples:
Type of page (product page, listing, brand, informational, blog…)
Relevance of the product page (best sellers, least sold…)
Seasonality
Promotions (products that are included in a promo vs. those that are not)
Price competitiveness (note that this must be updated periodically)
Although DSA page feeds only accept one custom tag, we can put multiple values per line, separated by semicolons (;).
Third, how to upload a page feed for DSA?
This is done from the “Business Data” section. In this section you will see all the feeds already created (pages, extensions, etc.), and you can create a new feed; in this case it would be a “page feed”.
For this first upload, the file must be a CSV, so we need to do a local file upload. You can follow this template to create your feed for the first time.
Upload a Pages Feed as a Business Data Feed
Once the file has been created, you can configure its schedule. This allows you to make scheduled recoveries (at most every 6 hours, but you can also do it, for example, every Friday, or every 1st of the month…), and the recovery must be done from a source URL .
The important thing, practical case: Page feed for DSA in eCommerce
The theory is clear, now let’s see the practice.