In recent years, the sales industry has undergone many changes. First of all, a significant part of it has moved to the Internet. Those who do not advertise online will have a hard time succeeding. What’s more, German customers are known to be very demanding, which is why acquiring a customer can be quite a challenge. Here are some proven ways to acquire German customers on the Internet!
It is worth noting that most modern customers do not like being attacked with offers! In fact, many such practices are even prohibited by law. It is the customers themselves who search the expanses of the Internet for companies offering them products and services that interest them, not the other way around. The trick is to get found on the web.
Website as a way to acquire customers
The role of a website in attracting customers is significant. It is not only a place to advertise products or services, but also a company’s been another of its successes! and since card and a tool for building a brand. It is important to remember that a website should be as user-friendly as possible. Therefore, it is worth taking care of:
- Intuitiveness of use – the site should provide users with only positive experiences, not a sense of disorientation. Hence, it is worth considering a site created based on UX (User Experience);
- Mobile-friendly – Over 50% of German internet users shop via mobile devices (smartphone, tablet). A responsive website is therefore a must-have when it comes to customer acquisition in Germany!
- SEO optimization – the website should be enriched with appropriate keywords, have internal linking, friendly URL structure, etc. SEO Germany is an extremely broad topic, but dealing with it will pay off in organic traffic and sales results!
- Have properly constructed product descriptions – specific, answering the questions of potential buyers, enriched with appropriate keywords.
Customer Acquisition and a Company Blog as a Tool for Building a Brand and Visibility in the Google Search Engine
German customers want to be sure that they are entrusting their trust (and money) to the thanks to services such as mamba possible company that will meet their requirements. Blogging is an ideal way to showcase and share your knowledge in a given field.
A blog enriched with valuable content plays an important role in the positioning of the website, it will also help you acquire customers through SEO, because articles are an ideal space for answering questions that potential customers enter into the search engine and for posting valuable, multi-word long-tail keywords.
To ensure that blogging brings the desired results, it is worth following a few rules:
- Regularity of entries – Google values substantive, regularly appearing content, so e.g. 3 entries a month will be more effective than several entries day after day and then a break of half a year!
- Articles should provide value to users – be substantive and expert
- It is good to ensure that the entries are as user-friendly as possible – written according to the rules of webwriting, enriched with illustrative photos or infographics.
Social media advertising campaigns — Facebook Ads — as a way to reach potential customers
Advertising on social media is a great way to andorra business directory new customers. Of course, the basis for effective advertising is knowing your audience. Thanks to Facebook’s advertising capabilities, you can reach your ad directly to the target group that you care about the most.
Maintaining a company page on Facebook will also help you distribute your blog posts, inform about promotions, etc. Know that a customer, looking for information about your company, may also check FB, so make sure that the profile is maintained regularly. Accounts on social media are also a way to interact with potential customers – ask them for their opinion, respond as quickly as possible when they ask something.
Advertising in German Google – Google Ads
As many as 94% of German Internet users use the Google search engine, so it’s worth being there with your ad! Thanks to the targeting option, your ad will to users from your target group, e.g. Those who have recently searched the Internet for phrases to your industry, i.e. potential customers.