Hospitality is one of the largest industries in the world, in part due to the benefits and opportunities that a career in this sector offers. Even despite the current COVID-19 pandemic, hospitality remains a vital sector for economies around the world.
Over the past two decades, the growing engagement of hospitality education with other disciplines has allowed programs to open new lines of research and share knowledge with disciplines such as gastronomic sciences.
2. The challenge of hospitality education Boost your hospitality and
However, hotel schools were already struggling to recruit students before the pandemic, adding to the industry’s challenges:
- Pandemic-related issues, such as hygiene, sanitation, and related procedures, crisis preparedness, etc.
- Versatility and professional development of students
- Rising costs of providing the practical aspects of education, along with a focus on more prestigious conventional academic fields
- Increased competition to recruit students and position schools and programs in the industry.
So, how can your school address these challenges? The answer is inbound marketing.
3. Inbound Marketing and Hospitality Schools
Inbound marketing is the perfect strategy to attract overseas data hospitality students who are deciding between different fields of study and training programs.
4. Inbound Marketing Tactics
There are several inbound marketing tactics that can help hospitality schools address the challenges facing the industry:
- Generate quality leads by developing buyer personas and qualifying prospects through lead scoring.
- Achieve a well-defined strategy and processes using Lifecycle Stages, Automation, and Email Nurturing
- Increase online awareness through SEO , Paid Media, and Content Strategy
- Make your profits with expert marketing platforms like HubSpot and metrics to measure data and ROI.
Throughout this eBook, we’ll explore each of these tactics. Read on.
5. Buyer Personas Boost your hospitality and
Inbound marketing uses the concept of buyer if you’re like most bussines personas to help you attract relevant, high-quality leads. A buyer persona is a semi-fictional representation of your ideal customer, based on real customer data and market intelligence. Creating buyer personas will help you define your target audience, understand their needs, and address their problems through your offerings and services.
For example, two Buyer Personas for the hospitality education industry could be:
6. Lead Scoring
According to HubSpot , only 10% of leads convert into customers, so you need a scalable way to identify your best prospects.
Lead scoring is the process of assigning values buy lead or points to potential customers. It is used to qualify incoming leads and prioritize those with the greatest potential to become customers.