Today’s tech-savvy consumers are turning away from a one-size-fits-all content approach. If you want to engage and grow your customer base, you need to speak to your audience on a personal level (using great content) and doing that properly means using storytelling. With many channels and platforms to share your brand story, values, and company culture, there are endless opportunities to create a valuable and meaningful narrative with your audience. Here, we’ll explore the key digital channels for brand storytelling, and look at examples for insight and inspiration. “Brand storytelling isn’t just a regular definition of marketing. It is how we take every opportunity to do marketing in the right way to the right audience, and with the heart, not with the head.”
Craft a storytelling strategy
Like your content strategy, before you craft your narrative, you should consider the message you want to convey. Ask yourself why you are creating this message and decide on the platforms that will present it most effectively. Once you’ve put a Telemarketing Leads for Agents micro-strategy in place, much like a piece of flash or short fiction, carve out a beginning, middle, and end. Then humanize the main protagonist of your content, whether it be a person or a product. The strongest stories use emotion to connect with people on a personal level, so never forget who you’re speaking to, and always add a human element to your brand story.
Create evergreen content
When you’re trying to reach out and touch your audience with a meaningful brand story, it’s important to create content that will remain powerful and relevant in years to come – in other words, evergreen content. To do this make sure the content isn’t event or time-specific, and you should produce a narrative that doesn’t rely on particular dates or minor Quick Signs current events. (Theme-related content can be successful but it does date quickly). Several evergreen formats can be used as part of your storytelling strategy such as: Listicles Tips How-to content Product Reviews Videos .