Calculated properties in companies Be careful, the content must be as visual or multimedia as possible, so you’ll have to invest extra money into all these designs and productions.
It also doesn’t hurt to dedicate some time to SEO, so we can optimize our website and blog, as well as develop a positioning strategy.
3. Visibility Calculated properties in companies
To make our value proposition visible, we need to make ourselves visible to demand and proactively seek out those identified market niches.
Therefore, you need to allocate money for db to data Paid Search – Google Ads and for Paid Social (LinkedIn Ads, Facebook/Instagram Ads, for example, depending on your buyer profile). Depending on how deep our pockets are, we can extend these campaigns to digital information media through Display, Programmatic campaigns or even opt for Native Advertising if applicable.
4. Strategy and management
It is essential to design a solid content strategy appropriate to each stage of the customer journey.
Content must provide value. We must build trust.
Draw a network of commercial accelerators, triggers, and actions that are triggered based on the behavior of our clients and prospects.
5. Training
We always forget. We must allocate a portion the affiliat will promote your products or servic in exchange for a of our budget to training the entire marketing team (sales and management, if possible). Alignment and deep understanding of the strategy are essential for success.
Of course, percentages (and amounts) will vary depending on the nature of the different companies, their level of maturity, growth, business objectives, etc.
Conclusion
If I can make you ask one last question, it is this: Does my strategy really correspond to 2023…or 2003?
The time to prepare for the future is now. If you haven’t started taking steps for next year, you won’t be ready in time and your buy lead business will fall behind.
But don’t worry! By following these 5 recommendations, and with a trusted agency to help you along the way, your marketing plan will begin on January 1st and will continue to grow throughout this new year and beyond.