SMS customer service: a potential to be exploited

customer support logo Are you looking for innovative and creative solutions for your company’s customer service? Have you ever thought about making SMS the preferred communication tool between your brand and your customers? Don’t hesitate any longer and take advantage of a still embryonic market to stand out, and make SMS your customer service support!…

Drive to Store advertising performance depends on quality inventories

Thomas Fagot is the CEO of Mobsuccess, a specialist in mobile advertising and multi-local marketing Summary Why does campaign performance depend on quality media inventories? In the advertising world, advertisers have often had to choose between quality media inventories, intended to address “branding” issues, and lower quality inventories, dedicated to “performance”. Branding or Performance? A…