It is well known that in B2B the best deals are made face to face. That is why any possibility of getting closer to potential clients is a great opportunity to generate demand. Events in each sector are an ideal setting for your company to position itself while your sales team can develop and strengthen…
Are you in the business-to-business (B2B) world? If so, you know there is one key: B2B marketing must and needs to generate demand. However, according to different studies B2B company carried out with Latin American companies, only 30% of B2B companies have documented their Demand Generation (GDD) plans. Looking at this data, we ask ourselves……
Success (in B2B marketing and in all walks of life) is about achieving results. However, more than 60% of companies do not comply with this requirement and decide their actions mainly on “intuition”. The result: isolated actions, great efforts and poor results. In this note I want to give you a little push to take…
I am a fan of productivity apps. In sales, from prospecting to closing negotiations, there are tools that help me in the process of selling more. I put together this post to review the ones that have helped me the most. First, I’m going to give you an introduction to B2B sales to get some…