Provide a solution or benefit
You should tell the searcher what specific benefits they will get by clicking on your link. This could be a specific solution to their problem or reasons why they should read your article, what problems your article can actually help them with. Use a lot of verbs especially verbs that are beneficial to the searcher…
Indexing is how search engines
organize information after a crawl and before presenting results. Utilizing a well-structured robots.txt file to communicate with web crawlers about which of your pages should not be processed or scanned. Using XML sitemaps to guide search engines through your site’s content and ensure that all valuable content is found and indexed. There are several CMS…
PressRank: Increase the authority of your website with links in newspapers
At Coconut Republic we have several SEO clients for whom we work on the link profile of their website and these media review platforms have become an essential resource in our day-to-day work to do a good job of web positioning on Google , but also for my own projects. That is why I am constantly testing the services…
Content success stories for businesses that will bring your brand to life
In this article I want to show you examples of very different businesses, belonging to all kinds of sectors, that have made the right decisions and have obtained great benefits from content. I will also take this opportunity to offer you advice on campaigns and actions in which I have had the opportunity to participate so that you can…
Marketing funnels explained for dummies
The word funnel is probably one of the most popular in the world of digital marketing. In fact, on almost all websites about Internet business, such as the DELSOL software blog , it is easy to find some entry related to this topic. If you have no idea what I’m talking about when I refer to the term funnel , you…
Discover the Instagram Algorithm and how it affects you
One day you logged into your Instagram account and realized that everything had changed. What had happened? Why weren’t you seeing all the posts anymore? What will it be…. A bird? A plane? The famous Instagram algorithm? Zuckerberg’s Facebook giant’s purchase of Instagram was yet another example of how this algorithm ‘chooses’ what is given priority…
The email marketing copywriting secrets your competition doesn’t want you to know
In 2000 we moved house and my family took advantage of the process of moving to sign up for Internet access through a voucher that allowed them to surf the web for a few hours a day at a “reasonable” price. And the first thing I did was open an email account. At the time,…
Content Marketing Checklist: Optimizing a Post to Be in the TOP
Having a blog on your website with articles that rank well in search engines allows you to be above your competitors and gain greater visibility in the SERPs. If you want your content to help you rank on Google , I recommend that you don’t miss this checklist to optimize your posts like a PRO. Table of…
How to prepare your website to rank on Google in 2019
Meanwhile, e-commerce companies that already have SEO strategies in place must also adapt to these changes if they want to remain relevant and dominate their respective markets. Making a mistake in the SEO field can cost you a lot of money. That’s why it’s important to maintain a firm knowledge of the latest SEO trends for…
Digital Content, your ally in content marketing
Many of the readers I speak to tell me that they would like to apply the digital marketing techniques we show in Not Without My Cookies , but that they don’t feel capable of doing so due to a lack of resources. It is important to understand that many people who start out in online marketing do…
Copywriting techniques for writing Facebook Ads
Some are better and some are worse. But you won’t find a complete master’s degree—an A to Z encyclopedia—on Facebook Ads in any of them. You’ve probably arrived here looking for an anthology of the best resources, one of those “all-in-one” articles that allows you to build an advertising campaign from scratch, without having to…