Content marketing is more valuable

The world of SEO is ever-evolving – especially with the rise of AI Search – so as an SEO specialist, you have to keep your finger well and truly on the pulse.

While SEO strategies are constantly changing, the value of search engine optimization in helping to rank content and boost brand visibility remains. As such, it’s an in-demand digital marketing career path.

If you’re someone who loves to keep on top of the latest digital marketing trends, have a keen eye for detail, like data, and are adaptable, being a SEO specialist could be the right move.

Key duties:

• Conduct on-site and off-site analysis to gain intelligence on your competitors.
• Use data platforms like Google Analytics (GA4) to collect valuable insights and build performance reports.
• Help create, curate, and develop informative, authoritative, and engaging SEO-optimized content.
• Create on-site and off-site SEO strategies for brands and businesses.
• Contribute to the company blog, and play a pivotal role in the development and delivery of the company’s key marketing campaigns.
• Conduct in-depth keyword research in line with the latest keyword strategies.
• Keep up to date with the most recent trends and developments in search marketing.
• Understand and respond to consistent Google algorithm changes.
• Build relationships with relevant industry influencers and maintain a company’s link portfolio.
• Integrate your SEO strategy with paid marketing and paid search campaigns to create maximum impact.

Enrol in our Professional Search Marketing course

Content marketing is more valuable than ever. To cut through the noise online, brands are investing in specialists who can push creative boundaries, develop content that offers value, and brings a brand to life.

As a content marketing manager, you’ll play a vital role in shaping a brand’s online presence. You’ll be responsible for overseas data developing targeted ideas and creating a variety of content types (blog posts, whitepapers, infographics, thought-leadership articles, etc.) while overseeing the entire content strategy.

So if you’re incredibly creative, brimming with ideas, have solid writing skills, can use prompts on AI tools like ChatGPT, and the will to learn the intricacies of data-driven marketing and SEO writing, you can become a successful content marketing manager.

Key duties:

• Develop content strategies aligned with the brand’s short- and long-term marketing targets.
• Create and publish engaging content for specific audiences on a consistent basis.
• Take responsibility for updating a brand’s content style and tone of voice (TOV) guidelines.
• Edit, proofread, and improve content (internal and freelancers) and help to develop their content skills.
• Collaborate with other content producers within the business to ensure brand consistency across channels and touchpoints.
• Help optimize and update content according to SEO best practices.
• Use digital tools to analyze website traffic, improve content production processes, and increase user engagement.
• Create and update an editorial calendar to ensure your team consistently produces and publishes high-quality content.
• Lead content campaigns and collaborate with other departments to ensure the successful delivery of various assets and initiatives.
• Ensure content is compliant in areas such as copyright law and data protection.
• Research industry news and trends and share insights with your team on a regular basis to stay ahead of the curve.

Enrol in our Professional Diploma in Digital Marketing

The role of a digital marketing manager is extensive as it covers all of a brand’s promotional activities online.

As a digital marketing manager, you’ll be responsible for overseeing performance for every single digital marketing transform your lead generation activity and ensuring all channels work together to drive consistent ROI across the board.

The role of a digital marketing manager is varied and rewarding – but it’s a big responsibility. You’ll need to have a firm grasp of all digital marketing skills and competencies (including the ones featured in this guide) to be a successful digital marketing manager.

Key duties:

• Create strategies and plans that involve driving growth, engagement, and visibility across every digital marketing channel.
• Develop omnichannel marketing campaigns that drive revenue, improve brand awareness, and deliver a consistently healthy ROI.
• Liaise with senior decision-makers as well as sales and marketing professionals to demonstrate the value of efforts and delegate work to the right people at the right time.
• Analyze performance metrics across channels to discover fresh opportunities for growth and drive the business forward.
• Keep up to date with industry trends and share them with the rest of your team to ensure you stay responsive, relevant, and successful in an increasingly competitive landscape.

Enrol in our Master in Digital Marketing

Paid advertising is a vital part of any solid digital marketing campaign as with the right approach, it offers an excellent ROI. If you master the art of pay-per-click (PPC) and paid social advertising, you can enjoy a global seo work rewarding career.

A paid ads specialist is responsible for using a mix of creative and analytics strategies to target specific audiences and drive awareness, engagement or sales. There are lots of platforms to master as a paid ads specialist, including Meta, Google Ads, TikTok, and Amazon Ads along with learning how to master programmatic advertising.

If you’re a keen learner, you have excellent planning skills, you can manage budgets effectively, and you have creative flair, being a paid ads specialist could be for you.

Key duties:

• Develop paid ad strategies across platforms that align with key business goals and campaigns.
• Create eye-catching ad visuals and copy that commands attention, inspires action, and converts.
• Set up and manage search, display, shopping, video, and remarketing campaigns.
•  Optimize ad targeting efforts, bidding strategies, and audience segmentation.
• Carry out A/B testing to optimize ads for the results in terms of engagement conversions, and return on ad spend (ROAS).
• Track and analyze ad performance across platforms including Google Tag Manager, Google Analytics, conversion tracking pixels, and social media metrics.
• Formulate retargeting and remarketing campaigns to re-engage specific audience segments and inspire them to invest in your brand or business.

Enrol in our PPC short course