Do you want to create an effective online store in Germany and use it to conquer the German market?
Check what to pay special attention to.
Effective online store – graphic design and intuitive operation
The rule of first impressions also applies to e-commerce. Your store’s website should be clear, neat, pleasing to the eye and as trustworthy as possible.
The entire website should also load quickly — these are gone days when customers would patiently wait for the page content to load.
Remember that the store is not for you, but for your customers – so take care of the orderly architecture so that the German consumer does not have to dig through many subpages to reach what interests him.
All buttons, tabs and photos should be organized and arranged according to how customers navigate the site. A store with User Experience in mind will be a bullseye!
Security and compliance with legal requirements
The German consumer will not shop in a store that he does not trust – even if it has try to help on social media products and the most beautiful design in the world.
A German online shop must have an Imprint (more on this in the article Imprint on a website in Germany) , a privacy policy, or Datenschutzerklärung, and AGB, or general terms and conditions. You may rarely look at the legal content on websites – we assure you that Germans do this often.
Securing your site with an SSL certificate is a must. Make your customers feel like they are dealing with a professional and their data is safe.
Highlight forms of promotion
Germans, like us, like to save money and appreciate bargains, so any the best services and tools for auditing your website and competitors should be clearly highlighted. Do you offer free shipping and returns? This is one of the aspects that encourages Germans to buy – emphasize it.
If you offer a discount code or a set amount to spend on purchases for signing up to your newsletter, don’t let them miss it.
Simplify your purchasing process
Don’t drag out the purchasing andorra business directory endlessly, because a potential customer may lose patience along the way and abandon their cart. Shorten it to 3, max 4 steps. It’s good if the customer has insight into what stage they’re at and how many more are left to finalize the purchase.
Refine your product cards
When developing a product card, answer a few questions – first of all, who are your customers and what information about the product offered will they particularly expect?
Give it to them. Germans value specifics.
It is also worth investing in good quality photos (in the clothing industry there should be a lot of them — close-ups of details or presentation on a model are recommended).
Competition Analysis in Germany
When planning to enter the German market with your online store, do some research on your competition. What do they offer? What is their order fulfillment and customer service like? Do they have a loyalty program? What promotions do they offer to their customers? This knowledge will allow you to direct your actions to create a store where German customers will enjoy shopping.