Every important process should
Digital analytics data is weak, it depends on too many factors and people. If you don’t do this exercise you may find yourself making wrong decisions or arguing about strange cases that shouldn’t have happen.
We at IKAUE take this exercise very seriously
We have methodologies, tools and automatic systems for monitoring data quality in Google Analytics. Incidents always arise and almost 100% of the time they can be solv in one way or another.
Look beyond conversions. Find out which parts of the process help achieve them and which frustrate the user.
The first step in measurement is to quantify conversions
Sales, leads, reservations, subscriptions, downloads, etc. But a good configuration should not end there. Quantifying is not analyzing, and when we want cash app database to improve a process, it will not be enough to know how many times a milestone is met or not.
Conversion qualification should be part of your professional
GA setup have at least one step-by-step funnel. Sometimes even different perspectives of the process (technical, conceptual, decision-making) can coexist in Google Analytics measurements.
In addition to having a funnel
Conversions must be able to be classifi and segment defining goals and planning marketing actions to understand their peculiarities. A study of all the important details by which to divide each achievement and step will allow you to create a layer of conversion parameters by which to better understand what your users want.
Our focus-bas approach ensures that conversions are treat from the right perspective, allowing you to answer the 5 key questions for each conversion: what, how, when, who and why. This is the only way to access different types of insights for each conversion whenever you ne them.
Centralize your marketing
Create the truth about the attribution of your campaigns.
Do you work with different acquisition channels? Well, you already know that each one sings its own song. No matter how many sales you have, if you add snbd host up the sales attribut to each supplier and advertising program, you will always have many more sales to thank them for than you actually have.