The first step to selling every day is knowing who you are selling to. The more assertive your persona is, the more efficient your prospecting will be and the more deals you will close.
Defining the market segment is always the first step.
Once the customer profile has been defined, in this case the segment, it is time to look for information on potential new customers (Prospecting). The combination and organization of this information is what we call Lists of Companies by Market Segment.
This in some ways, and all things consider is not necessarily stored in a list. It can be perfectly saved in a CRM or ERP. This way, in addition to ensuring the integrity of the information, you will have a history of each action or change made.
This would be impossible to know in the case of Excel spreadsheets. Therefore, it is always worth remembering that the Salesperson must have his/her customer portfolio stored in a safe place, not in .xls lists or vulnerable text files that are easily changed or deleted without prior notice.
The same goes for businesses. Imagine your company losing all of its customer information because it doesn’t have a reliable place to store such important information.
It’s worth remembering that Pcontrol does all this control and allows you to keep your data always reliable and accessible from anywhere in the world. And it’s free, so there’s no excuse not to use it.
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What is Market Segment?
As described by Wikipedia, Market segment is:
“Market segmentation consists of identifying a specific group of individuals in a market with similar responses and product preferences. This 10 tips from an experienced rentier for beginners be seen as a powerful tool that will assist marketing and design departments in presenting proposals that meet their interests.”
Let’s go further. The market segment can in several ways, such as Geographic Segment, Size, Area of Operation (This is also available in Pcontrol).
How to Find Companies by Market Segment in Pcontrol
See in practice how to create robots by segmentation to find companies by market segment.
We selected some of the main segments tw list by Pcontrol and created robots for real-time data searches.
Starting with segment 62, which is one of the most served by Pcontrol and is commonly by software sales companies.
The chosen economic activity was Development and Licensing of Computer Programs.
The other fields such as State, City and Neighborhood remained blank. Finally, with comprehensive segmentation but respecting the segment and CNAE, the robots will be able to work assertively.
The better the niche or segmentation chosen, the more qualified the information will be.
The amount of data sources is much larger in the Foxhound 2.0 version , the robots are much more assertive and the segmentation is more efficient.
After a few minutes, 32 contacts were for this segmentation.
In total, there were 73 companies with dozens of pieces of information in real time.
The second Robot created had an even more comprehensive segmentation. All fields remained blank to focus only on the largest number of companies, without considering the company profile or relevance of the information.
Pcontrol’s capture robots have dozens of filters to help with segmentation and profile definition. The more detailed the profile, the more assertive the searches will be.
Pcontrol is the most complete customer prospecting and sales platform available on the market. You can use Pcontrol to help you find new customers. And even better, you can track the entire negotiation and sales process directly in the CRM with all the integrated functions.
There are dozens of functions to help with sales. Subscribe to the Pcontrol channel and watch new videos every week. Content about Sales, Customer Prospecting, Marketing and Entrepreneurship.
How to Create a List of Valid Emails 2019/2020?
Once you start receiving dozens of contacts from companies every day, the next step is to check the contact data received.
Business prospecting robots scour various websites across the internet for valid phone numbers and emails. Once a company has been, the robots search for the company’s emails.