What is Frequency in Facebook Ads?
Frequency in Facebook Ads is defined as the number of times the ad is shown to your audience. It is expressed as an average.
That is, if an ad had 8,000 impressions and phone numbers list in india impacted 4,000 people (reach), the average frequency would be 2.
This allows us to see whether or not we are saturating our audience with our ads. This will be an important factor in ensuring that our campaigns are successful.
What would be the ideal frequency?
There is no ideal frequency, as it depends on many What is Frequency in Facebook Ads? factors, such as the period analyzed . Having an average frequency of 3 times in one day is not the same as having an average frequency of 3 times in 3 weeks.
It will also depend on the location where your ads appear; some are less intrusive for the user than others.
Another factor is the quality of the audience , because it is not the same to impact users who do not know us at all and can end up saturating them more times with What is Frequency in Facebook Ads? our ads than people who have bought from us several times or are loyal to our brand. We can impact the latter more times and have a higher frequency since we have generated “trust” with them.
What is Frequency in Facebook Ads?
In short, for prospecting campaigns the frequency should be lower than for retargeting campaigns.
Finally, we must take into account the performance of the campaign . We can have a high frequency of 5, that is, we are impacting the user many times, but our main objective is the sale and the results of that campaign are very good. If, on the contrary, we have a high frequency and a poor performance of the campaign, we would have to make changes since one of the factors that can influence the results not being as expected is the frequency.
How can we control the frequency?
When we see that the frequency is having a negative Quick Signs impact on our campaigns, we can reduce it through the following tips:
1.- Use audience exclusions at the ad set level. 2.- Reduce the daily budget of the campaigns: by investing less money in our target audience, the number of impressions will decrease and our ad will appear less.