Black Friday is one of the most strategic dates in global e-commerce, with increasing relevance for the Brazilian market. In 2024, Black Friday is estimated to generate revenue of R$9.3 billion , representing a growth of 9.1% compared to the previous year, according to data from Neotrust Confi. This increase reflects the continuous expansion of national e-commerce, especially on promotional dates with great appeal.
In addition to the significant revenue, the event attracts millions of consumers looking for the best deals, willing to try new brands and products. The impact of the date is so significant that more than 60% of Brazilian retailers expect to increase their revenue in this edition , adopting strategies such as omnichannel to expand the reach of their offers, according to information released by Cielo. With the combination of innovation and promotional appeal, Black Friday 2024 presents itself as a unique opportunity for companies that want to expand their market share and retain new customers.
However, gaining a real advantage in the market requires more than just offering discounts: it is essential to adopt a strategic approach to monitoring the competition. With fierce competition among online stores, monitoring competitors’ prices and shipping conditions in real time can be the difference between capturing or losing a sale. This comprehensive guide presents the main strategies for automated e-commerce data monitoring , an essential approach for those who want to stand out and maximize their competitiveness this Black Friday.
Continue reading and discover how automated data monitoring solutions can transform your performance and ensure success at this highly anticipated event.
Why is E-commerce Data Monitoring Essential on Black Friday?
Competitiveness and Compliance AssuranceDuring Black Friday, competitive pricing is essential to attract consumers who are constantly comparing deals. Monitoring e-commerce create a school website! gives companies a complete view of their sales strategy, as well as helping to ensure that prices and product descriptions are compliant across marketplaces and other partner channels. This monitoring protects brand image by ensuring that resellers and distributors adhere to pricing agreements and accurately present their products.
Studies by Ebit/Nielsen indicate that 45% of consumers consider detailed and accurate information as a decisive factor in their purchasing decisions during promotional events. Thus, monitoring helps to avoid compliance issues that can impact customer confidence and brand image during Black Friday.
Real-Time Adjustments
By tracking market conditions and product performance in real time, businesses can judy gilbert vp, people operations – global business adjust prices, inventory, and promotions across all channels. This agile adjustment is essential to staying competitive on Black Friday, as data from Neotrust shows that 30% of e-commerce businesses change their prices more than three times during the event to stay competitive. This flexibility allows businesses to take full advantage of market fluctuations and respond to competitors’ strategies.
Verification of Information Integrity
In addition to prices, details such as andorra business directory descriptions, photos and specifications must be correct and consistent across all sales channels. Inconsistent or insufficient information can generate doubts among consumers and affect sales. A survey by E-Commerce Brasil reveals that 65% of consumers have given up on purchasing due to incomplete information on websites. Constantly monitoring information helps ensure that consumers find complete and reliable data, increasing the chances of conversion.