German customer profile – knowing it is essential if you want to operate effectively on the German market. Every country has its own customs and a completely different type of customer. To increase your chances of successful expansion in Germany, it is worth getting to know the German customer profile first. What characterizes them, what they require and expect.
German Customer Profile – High Expectations
Our western neighbors are clear. Business transactions are to be transparent, advice what has to do with subsidized training competent, and problem-solving quick and efficient.
Failure to deliver on promises made, incompetent employees or delivery delays are the main factors that cause frustration among German customers.
Please note that Germany also pays close attention to data protection issues, so your German website or online store should also be carefully crafted in terms of legal and security issues.
Customer service in Germany – people, not bots
In the world of dynamic cynthia goss of modern technologies, one can choose from an increasing number of automation possibilities. Among others, one can choose a chatbot that will answer customers’ questions at any time of day or night.
Germans take their shopping seriously. They like to get advice, and it’s estimated that around a third of online shoppers still prefer human interaction. They’d rather call customer service than engage in a chat with a bot.
And here’s an important tip – if you don’t speak German yourself, make sure your customer service department has someone who speaks it fluently. Germans love their native language!
Fierce competition for German customers
This aspect influences the general andorra business directory of the German customer. Because competition is so abundant, companies compete in pampering their customers, which additionally raises their already high expectations.
Germans are becoming more open to shopping at foreign companies
Germans are characterized by loyalty and there are industries in which they prefer domestic companies, but they are increasingly convinced to buy from abroad. The reason? Attractive prices combined with the quality they expect.
What’s more, constructing the offer, product descriptions in fluent German, or opting for a German version of the website will be a bull’s eye!
Company in Germany – return is certain
The German customer appreciates the possibility of ordering a given product in different variants. The idea is to be able to calmly consider which one suits them best and whether they need them at all, hence the frequent returns. We wrote more about this in the article: What is the German customer like and how to reach them .
Germans are not the easiest customers, that’s a fact. However, once you gain their trust and meet their requirements, you can count on their loyalty and that they will recommend your company.