Google Analytics 4 (GA4) offers a number of advantages
Advantages of GA4 over previous versions of the tool, including:
It offers relevant metrics for other digital properties, such as mobile applications, allowing a centraliznd urement of what happens in different digital environments.
It can provide predictive metrics to know the likelih updated 2024 mobile phone number library ood that a user will be part of a conversion and this can be useful to get better control of ROI.
It allows you to easily export all data to Big Query, making it easier to analyze and use in other tools.
Unify website and mobile app measurement to understand what’s happening in both environments.
It is capable of eliminating data where the analysis does not present a specific conversion.
It can detect certain events by default, meaning that it does not ne . A to be activr it to start measuring on the website. This represents an
A advantage when it comes to saving time.
When Universal Analytics stops working
It is true that Google Analytics 4 came to replace Universal Analytics, since this ne . A w tool was a solution to the various user privacy . A restrictions that have been established on the Internet.
On July 1, 2023, all standard Universal Analytics properties will stop processing data, and 360 Universal Analytics properties will stop processing new hits starting July 1, 2024.
Therefore, it is important to
A migrate from Universal Analytics to GA4 as soon as possible to . A generate the necessary historical data that can be uor . A better data analysis, before it stops providing new results.
Migrating from Universal Analytics to GA4 will allow you to have a m . A ore optimal data history and have better ctions about your audience.
Google Analytics Advantages
Differences between GA4 and UA
To highlight the main differences between one tool and another, it s how do I know if my idea will work? hould . A be noted first that Universal Analytics was create . Sd to analyze online data with a focus on observable cookie data.
Over time, this type of measurement was becoming ineffic snbd host ient. The arrival of GA4 markturning point, as it is capable of operating on all platforms and is not only based on cookie measurement, as it uses an event-baata model.