How does the blogger of the future earn money
There are advertising services like ligatus.it; outbrain.com; taboola.com that provide a code to insert into your site to show “related articles”, with curious titles that make you want to click: you have surely seen them on the online pages of the largest newspapers. For every click on the sponsored articles – an event that I imagine is quite frequent – both the online newspaper and the advertising platform earn money. Is this how the blogger of the future earns money? It’s not that simple, but let’s move on. The interesting mechanism of this form of contextual advertising , which falls within the well-known Native Advertising (definition on Wikipedia) , is constituted by the perfect adherence of the promotional message to the contents of the site on which it is found and to the continuity of information that the user can find during his navigation.
These reasons make Native
Advertising so attractive for all those who manage websites; the problem, if anything, is that in order to join the services I have listed above, you need at least 3 million visits per month ( approximately ), with the exception of , which accepts everyone but has a shortage of ads and a still minimal categorization, and Google Matched Content , a branch of Google Adsense. If you’re not a big name in communications, in short, forget it. But Native Advertising does not only mean sponsored related articles : it also means writing sponsored posts, email marketing and social visibility that a blog or a website (or an online communication channel, whatever it is) can offer to advertisers in a very thorough and timely manner, with a significant engagement towards readers.
It also means sponsored videos
Paid discussions on Reddit, sponsored products on Amazon . The difference compared to classic pay per click / display campaigns lies in the different engagement offered by the 2 advertising worlds: with display / pay per click campaigns you have a “megaphone effect”, with mass communication of a marketing message; With native advertising, advertisers more carefully select communication channels (various influencers, sites and blogs iran email list with their respective social channels and email lists) to speak to a more restricted audience of users, probably, but also more “targeted”, linked to certain themes and more attentive, faithful and loyal to the communication channel. In addition, there is increasing talk of “banner blindness” among Internet users, who are willing to read content based on the credibility acquired by a certain blogger but are increasingly impervious to clicking on advertising banners.
Add to this the moves of some major players such as
Google which has blocked Flash ads in Chrome, and Apple, allowing users to download apps that block advertising in the Safari browser. For all these reasons, there is a growing trust in this type of online earnings when one manages to have a minimum of authority on specific topics , regardless of the large amounts of visits requested by certain advertisers.
If we then look at the numbers of Native Ads we observe a constant growth, at least in the USA 2013: Native Advertising Spend $4.7 Billion 2015: Native Advertising Spend Estimated at $11 Billion 2017: Native Advertising Spend Estimated at $17.5 Billion Data: Business Insider and HubSpot So practically anyone*, in the future and partly already today, can earn money with Native Advertising, regardless of “exclusive” platforms like Outbrain and co.: in addition to the large online portals, there is a whole sea of niche communication channels – long tail – that can successfully reach the end user.
I put the asterisk* on “anyone”. I borrow the words of Luca Catania of Madri Marketing : The Internet offers job opportunities, especially for young people. But it is not easy money. You have to be always updated and dedicate yourself with passion. Direct Income VS Indirect Income Passion, perseverance, study, investments in specific themes : only in this way is it possible to create your own online credibility with which to monetize. Native Advertising – only at this point – represents a concrete possibility. But for those who manage to reach this goal and gain credibility, then many other possibilities for so-called “indirect” earnings open up: Info products, e-books and books when you are recognized as an expert in a certain sector, earning up to 25 thousand euros per month .
Co-marketing and collaborations of various kinds
Chiara Biasi – fashion blogger – did in her time with Bikini Lovers. Training, public speaking and consulting for companies. Related Jobs : Becoming a public figure can easily lead to other jobs thanks to the fame you have gained as a credible blogger. This is the case, for example, of Guglielmo Scilla, who achieved fame with why are clear goals important his video blog on YouTube and now works for Radio Deejay, among other things.
According to many bloggers and web experts, such as
Dario Vignali and Claudio, interviewed by me on AlVerde.net, the blogger’s earnings are mainly indirect , that is, they do not come from the advertising you give space to, but from the collaborations you will be able to obtain thanks to the visibility yeezy 350 boost v2s and credibility obtained. All true, but I think it is wrong to have so little faith in direct earnings from advertising sources . One thing that is emerging strongly, lately, is related to the fact that this type of online earnings is increasingly freeing itself from the site itself. It is paradoxical, perhaps, to earn money online without having your own website , but in reality any communication channel with hundreds of thousands of followers is more than enough to become a popular, credible source for your target audience.